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Marketing Writer/Content Producer (Remote:CT- MA- NY)

Posted a month ago United States Salary undisclosed
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Job Description

SUMMARY

The Marketing and Communications Writer/Content Producer will advance the mission of Connecticut Children's by leading the content marketing initiatives intended to drive awareness, engagement, consideration and conversion. In collaboration with members of the Marketing and Communications team, s/he will serve as principal writer for a wide variety of external digital and traditional content designed to engage consumers, referring providers and patient families, including, but not limited to, clinical program website content, partner joint marketing content, physician relations collateral, video storyboards, patient family stories, blog posts, articles and newsletters.

**This position offers remote work opportunity from CT/MA/NY)**

ROLE RESPONSIBILITIES

* Manages all external writing projects, as assigned, from inception through delivery.

* Writes copy for content marketing purposes (patient family stories, blog posts, emails, and e-newsletters), as well as communications about organization's clinical programs, events, industry news, etc.

* Works closely with subject matter experts and key stakeholders to develop messaging and content that enhances Connecticut Children's brand and connects the organization to both current and prospective customers through compelling storytelling consistent with our brand voice.

* Develops updated and expanded clinical programs content for website and service line marketing programs.

* Collaborates with CRM manager to write content for email nurture campaigns, customer journeys and downloadable assets.

* Writes promotional copy for collateral, email campaigns, website, and other materials. Writes and edits additional copy as assigned.

* Represents Marketing and Communications Department with Medical Center faculty and departments.

* Maintains, enforces, and helps to update corporate style guide and voice & tone standards.

* Ensures branding standards are applied across all content created.

* Performs other duties as requested.

SUPERVISORY RESPONSIBILITIES

N/A

* Bachelor's Degree in English, Journalism, Communications or related field preferred.

* Minimum of three years' experience in medical/healthcare writing and portfolio of healthcare writing samples required.

* Knowledge of standard concepts, practices and procedures related to the position, including: keyword tagging and search engine optimization.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

KNOWLEDGE OF:

Microsoft Word, WordPress or other web content management solutions

SKILLS:

Strong writing, editing and proofreading skills. Ability to easily change writing styles to fit the audience and intent of the content.

Strong project management skills.

Exceptional attention to detail to ensure all content aligns with internal style guide.

Demonstration of exemplary organizational skills.

ABILITY TO:

Be a self-starter, highly motivated to succeed.

Translate clinical information into easy to understand and engaging content

Demonstrate creativity in promotional copy for various audiences

Prioritize work and meet deadlines in a time-constrained environment.

Be a forward-thinking team player who works collaboratively on a team, manages communication requests, coordinate schedules, and meet tight deadlines.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled