Marketing Ops Executive

We are looking for a highly motivated and detail-oriented Marketing Operations Executive to join our growing team at Freedx, a fast-growing centralized crypto exchange. This role is ideal for someone with up to 5 years of experience who enjoys working in a fast-paced environment, ensuring smooth day-to-day marketing operations, and contributing to process improvements.

As a member of the Marketing Team, you will be responsible for carrying out essential marketing operational tasks, maintaining accurate data, coordinating campaigns, assisting in short-form video creation, and supporting cross-functional teams to maintain efficiency, compliance, and user satisfaction. You will play a crucial role in ensuring Freedx’s marketing efforts run seamlessly and effectively as we continue to scale.

Primary Responsibilities 

Marketing Systems & Tools Support 

• Maintain Freedx’s marketing platforms and tools (e.g., CRM, email automation, social scheduling tools). 
• Conduct regular data entry, updates, and clean-up to ensure information accuracy (contacts, leads, accounts). 

• Troubleshoot minor technical issues, escalating more complex problems to senior team members or IT. 

Campaign Coordination & Administration 

• Ensure campaign assets (graphics, copy, landing pages) are properly stored, tracked, and accessible. 

• Collect feedback from various teams (design, product, sales) to streamline campaign launches. 

• Ensure that campaign deadlines and times are being hit 

Data Entry 

• Input, verify, and manage new tasks in systems like Monday and Jira 

• Conduct regular audits to remove duplicate or outdated information. 

• Monitor workflow and work with senior marketing operations staff to improve data processes. 

Reporting & Basic Analytics 

• Compile weekly and monthly reports on marketing metrics (e.g., email open rates, click-through rates, social engagement). 

• Maintain dashboards under the guidance of senior team members, ensuring data is accurate and up to date. 

• Track campaign performance metrics and help identify any discrepancies or anomalies. 

• Process Documentation & Improvement 

Document step-by-step procedures for key tasks 

• Suggest minor process improvements or standardizations to enhance team efficiency. 

• Keep internal wikis and knowledge bases current with the latest documentation. 

Collaborative Support 

• Coordinate cross-functionally with other teams to gather and share information needed for campaigns. 

• Support senior marketing team members with preparation of presentations, meeting agendas, and follow-up notes. 

Secondary Responsibilities 

• Short-Form Video Content (TikTok and Other Platforms) 
• Collaborate with the marketing and creative teams to brainstorm and develop short-form video ideas aligned with Freedx’s brand and marketing goals. 
• Stay current with TikTok trends, features, and best practices, suggesting ways to incorporate them into Freedx’s video strategy. 
• Work with designers, videographers, or external agencies to create engaging, on-brand content for TikTok and similar platforms. 
• Assist in tracking and analyzing key video performance metrics (views, engagement, shares), recommending optimizations for future content. 

Requirements

Key Qualifications & Experience

• Experience: 1–3 years of experience in marketing operations, data entry, content coordination, or digital marketing support. Experience in crypto, fintech, or financial services is a plus.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred but not required).
• Technical Skills:
• Familiarity with marketing tools and CRMs (e.g., Salesforce, HubSpot)
• Basic knowledge of email automation platforms (e.g., Mailchimp, Marketo)
• Proficiency in Microsoft Excel, Google Sheets, or other data-tracking tools
• Knowledge of Crypto & Trading (Plus): Understanding of digital assets, exchange operations, or trading mechanics is beneficial.
• Short-Form Video Skills: Interest or basic experience in ideating and/or producing short-form videos (e.g., TikTok). Ability to stay on top of current trends.
• Problem-Solving: Ability to troubleshoot minor operational and technical issues, escalating more complex problems efficiently.
• Attention to Detail: Demonstrated capacity to maintain high data accuracy, spot discrepancies, and ensure consistent campaign execution.
• Team Player: Strong collaboration skills to work with design, compliance, finance, and product teams, ensuring aligned marketing activities.
• Communication Skills: Clear verbal and written communication to document processes, coordinate with internal teams, and contribute to content development.