Marketing Operations Manager

 Published 21 days ago
    
 United States
    
 not specified
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Marketing Operations @ Pave:  

We are looking for our very first Marketing Operations Manager to help us build the foundation of our marketing tech stack, campaign operations, and lead management processes. You’ll develop high quality marketing processes that give our prospects and customers the best possible experience with Pave’s brand, play an integral role in generating revenue, and enable the marketing team to operate at its best. Plus, you’ll be working closely with Marketing, Sales, Revenue Operations, vendors, and agency contractors to make it all happen. This role reports directly to the VP of Marketing.

What you'll do:

  • Build the 0 to 1 marketing operations processes that sets our marketing function up to scale successfully
  • Drive lead funnel efficiency by optimizing lead capture, database management, lead scoring, lead nurture, and lead routing
  • Improve the team’s measurement and reporting of pipeline generation, campaign influence, and campaign ROI
  • Own and improve our marketing tech stack (Hubspot, Salesforce, Qualified, Google Analytics, tag manager, etc.), and onboard new tools 
  • Create and own internal processes that make our marketing team and campaigns more efficient 
  • Partner with our RevOps team to ensure that our marketing processes are aligned with sales processes

What we're looking for:

  • 4+ years of marketing operations experience in B2B SaaS, with at least 2 years of being the core admin for a marketing automation tool 
  • Expertise with core marketing automation and lead management tools like Hubspot, Marketo, Salesforce, Demandbase, LeanData, Qualified and 6sense. This includes tool selection, onboarding, and ongoing management
  • Experience with managing lead funnels from end to end
  • Obsession with data, details, and processes. You’re a whiz in building reports in Salesforce, can manage complex systems, and are always looking to optimize processes
  • Familiarity with building campaigns and running marketing experiments; this might be new to you, but you’re excited to learn how to tactically execute some marketing campaigns
  • Excitement to dive into challenges, build from the ground up, iterate quickly, and work cross-functionally to solve problems

What you'll get out of it:

  • Opportunity to have a measurable impact on our sales pipeline and business growth
  • You’re the first in the role, and will define marketing operations at Pave
  • Further an incredibly important mission to make compensation fair 
  • A lot of learning, and a lot of fun!

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