Marketing Operations Lead

 Published 20 days ago
    
 United States
    
 Zone 2: $145,900 - $184,700, Zone 3: $137,800 - $174,400
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Front is a customer operations platform that enables support, sales, and account management teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email, with automated workflows and real-time collaboration behind the scenes. With Front, teams can centralize messages across channels, route them to the right person, and unlock visibility and insights across all of their customer operations. 


More than 8,000 businesses across many different industries (manufacturing, logistics, travel, financial services, tech, etc.) use Front to drive operational efficiency that prevents churn, improves retention, and propels customer growth. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, Forbes Best Startup Employers 2022 List, and Best Workplaces for Millennials 2022 list.


One of our big rocks for the year is to drive a step change in top-of-funnel growth while improving conversion rates throughout our hybrid self-serve, sales-led funnel. We cannot do this without a strong foundation.  As the Marketing Operations Lead, you’ll focus on enabling Front’s marketing organization to run personalized, omni-channel lead and customer experiences at scale. You’ll lead company-wide initiatives around enrichment, lead scoring and attribution. You’ll constantly be on the hunt for areas of opportunity and optimization, partnering with Growth Marketing, Web Strategy, and Analytics to run experiments.  If this sounds like an exciting challenge, then Front may be the perfect place for you!

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What will you be doing?
  • Specialize in building consistent, coordinated processes across the entire Marketing organization.
  • Own technology operations across the entire marketing tech stack including tools such as: Hubspot, Lean Data, Google Analytics, and future CDP.
  • Manage a team of marketing operations professionals.
  • Collaborate with cross-functional teams to ensure Front’s leads are properly being routed and converting against our targets, delivering a highly efficient lead management engine.
  • Manage relationships with external vendors and agencies, ensuring the delivery of high-quality services and solutions.


What skills & experience do you need?
  • 5-7 years of marketing operations experience, with a strong emphasis on B2B marketing operations.
  • A solid understanding of strategy, planning, execution, and tracking of omni-channel marketing activities, as well as managing a marketing funnel.
  • Experience with MOPs programs and tech stack to scale hybrid GTM motions.
  • Experience executing GTM operations projects end to end, examples include lead scoring, lead routing, enrichment, personalization, web tracking, funnel optimization, and attribution.
  • Experience collaborating closely with both marketing, sales, and product functions.
  • Strong affinity to data, sales and marketing metrics, and continuous optimization.
  • Experience translating business goals into operational plans and tactics.
  • Excellent interpersonal, written & verbal communication skills.
  • Interest in managing a small team.
  • Familiarity with Hubspot or similar CRM.
  • Familiarity with Craft or similar CMS.


Bonus
  • A background in email marketing.
  • Experience managing a team.


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This position is open to Remote US. Note that we are only able to hire for this role in the following states:

Arizona, California, Colorado, Connecticut, Florida, Illinois, Nevada, New Jersey, New York, North Carolina, Oregon, Texas, Washington, Tennessee, Missouri


Zone 2: $145,900 - $184,700

Zone 3: $137,800 - $174,400


Individual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions. At Front, we take a market-based approach to pay. In addition to cash compensation (base salary, which may include commissions or overtime pay where applicable), Fronteers are eligible to receive equity in the company. This resource will provide additional information on our location zone designations. If you have questions, please contact a member of our recruiting team for additional information.


Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.


What we offer

✨ Competitive salary

🤝 Equity (we are post-series D & backed by some of the best VCs in the US)

🏥 Private health insurance fully covered by Front

💪 Flexible Fridays - learn more here!

🏡 Flexibility to work from home 3 days/week (unless posted as a full-remote role)

🛋 Mental health support with Modern Health

🍼 Family planning support with Maven



Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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