Marketing Manager - Precision Oncology (REMOTE)

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Posted 10 days ago United States Salary undisclosed
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Job Description

With over 30 years of specialized expertise in infectious disease, immunology and allergy testing for immunocompromised and critical patients, Viracor Eurofins is committed to helping medical professionals, transplant teams and reference labs get results faster, when it matters most. Viracor is passionate about delivering value to our clients by providing timely, actionable information - never losing sight of the connection between the testing we perform and the patients you serve.
Job Description
We are seeking a highly motivated and experienced Marketing Manager to join the Eurofins Viracor marketing team. This is REMOTE position Mon-Fri 8am-5pm with overtime as needed. **Experience in Oncology is a major PLUS**
Basic Function and Scope of Responsibility:
The marketing manager is responsible for developing and executing marketing strategies and activities to build Eurofins Viracor's oncology business within hospitals and health systems. The marketing manager must be experienced, preferably within oncology, in developing overarching marketing strategies within a pre-launch to launch portfolio.
The position requires a solid understanding of the role of biomarkers and diagnostics in precision and personalized medicine as well as established connections and relationships in the diagnostic space. The ideal candidate has a proven ability to drive testing adoption of new biomarkers within the oncology segment.
Essential Job Duties:
  • Develop long-term and short-term strategic marketing goals for NGS products and pipeline with measurable impact on customer utilization
  • Lead KOL strategy, identification and engagement plan to develop outstanding relationships and drive Eurofins Viracor's leadership in precision oncology
  • Develop and lead advisory boards and round tables to generate rich insights that inform strategical plans and execution
  • Build and manage marketing deliverables to support C-suite engagements
  • Coordinate the development and rollout of marketing strategies and tactics
  • Actively coordinate marketing activities and prioritize resource asks
  • Support cross-functional execution of the company strategy for the market segment
  • Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans
  • Supports market research efforts and understands the oncology business environment including familiarity with payers and pricing strategies
  • Partner with field leaders, internal SMEs and KOLs to continually refine and augment messaging, tools, and proof points
  • Gather and assess market and competitive intelligence, global trends, and next-generation assays
  • Lead and support voice of customer research specific to, but not limited to, assigned portfolio to identify key customer needs
  • Partner with cross functional team members in upstream identification of exploitable opportunities, solution definition, and solution development and go-to market planning to ensure unmet areas of customer needs are met and differentiated solutions are developed
  • Partner with Marketing Communications to define and develop marketing assets, programs, and campaigns to create awareness of assigned test capabilities and to drive demand generation, opportunity acceleration, clinical demand, and brand value
Qualifications
Essential Knowledge, Skills and Abilities:
  • Bachelor's degree required, MBA highly preferred
  • 6+ years total experience
  • 6+ years marketing management experience
  • 6+ years in NGS and/or laboratory/cancer diagnostic industry preferred
  • Strong strategic, analytical, and technical skills
  • Strong upstream and downstream experience and skills
  • Strong knowledge of immunology and allergy clinical experience
  • Ability to work effectively in a cross-functional team
  • Ability to travel domestically and internationally as necessary
  • Creative thinker and problem solver
  • Ability to multi-task, work on multiple projects with good organizational skills
  • Strong oral and written communication and presentation skills
Essential Behaviors, Accountabilities and Measures:
  • Collaborates with and/or leads cross-functional teams while demonstrating agility when changes are necessary to accomplish goals
  • Communicates effectively to translate highly clinical and technical product information into clear and concise messages
  • Identifies insights and opportunities, proposes solutions to challenges, and thinks critically
  • Advocates for the patient and voice of customer to ensure product strategies, plans, programs and tactics support the brand's vision and value proposition
  • Represents the department and organization favorably and in accordance with established Company standards
Additional Information
What we offer:
As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options.
Physical Requirements:
  • Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate a keyboard and other office equipment, use a telephone, access file cabinets and other items stored at various levels, including overhead
  • Ability to speak and hear well enough to communicate clearly and understandably with sufficient volume to ensure an accurate exchange of information in normal conversational distance, over the telephone, and in a group setting
  • Ability to continuously operate a personal computer for extended periods of time (4 or more hours)
  • Mental acuity sufficient to collect and interpret data, evaluate, reason, define problems, establish facts, draw valid conclusions, make valid judgments and decisions
The essential physical and mental requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To learn more about Viracor Eurofins, please visit the following websites and
Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.
All your information will be kept confidential according to EEO guidelines. Viracor Eurofins is committed to promoting an equal employment opportunity workplace environment and is an equal opportunity employer. It is the policy of the Company that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, citizenship, pregnancy, genetic information (GINA), disability, military and/or veteran status, and/or any other status protected by applicable Federal, state, or local law. The Company's policy is to recruit, hire, train, promote and administer all employment-related matters on the basis of an individual's qualifications, abilities and efforts without regard to protected status.