Marketing Director - Telecommute

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Posted 12 days ago United States $94k - 171k (US Dollars)
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Job Description

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm) Responsible for partnering with the OptumServe federal government business leadership and growth office to conceptualize and implement an integrated marketing engagement strategy that will enhance brand awareness, increase market engagement with federal health buyers and decision makers, generate marketing qualified leads and nurture the pipeline to drive client acquisition, retention and growth. Responsibilities include brand management for OptumServe sub-brand, development of thought leadership and product marketing content to fuel engagement campaigns and demand generation programs, sales enablement, strategic planning and oversight of events, creation of key messages and development of print and digital content that will enhance and protect the Optum brand while engaging category targets. Reports to the Vice President of OptumServe Marketing helping to identify, evaluate and shape growth opportunities while taking the lead on messaging and thought leadership opportunities aligned with strategic priorities. You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities: B2B marketing campaign leadership. Proactively develop a marketing engagement plan and mix as a contribution to the overall OptumServe marketing engagement strategy that develops new opportunities while building client loyalty and brand equity among target federal agencies and customers; ultimately achieving marketing and financial objectives. Work with business unit, product marketing, market directorate and sales leaders to shape campaign themes for a rolling 12-month timeframe B2B marketing campaign execution. Develop and lead the execution of integrated marketing programs to target audiences in alignment with brand, market, and solution categories. This includes embedding individual products and services into respective campaigns to support and strengthen solution themes. A contributing factor to this success is providing direction and overseeing the project management of campaign execution across a cross-functional shared services operational marketing team Account Based Marketing: Develop and lead the execution of integrated ABM programs to select strategic federal agencies. Success of this strategy is understanding the growth pipeline, timing of contract renewals and RFP milestones, as well as participating in growth office pipeline and deal review meetings. Budget management. Develop and manage the appropriate level of resource investment to meet campaign objectives, goals and budget Accountable for driving to target outcomes within identified budget Marketing measurement. Establish quantifiable and measurable campaign goals that support the business objectives. Create a standard framework to track, measure and communicate the effectiveness of marketing and communications strategies to internal stakeholders, including marketing attribution to the growth pipeline and overall ROMI. Apply learnings to ongoing marketing strategy development and execution Business acumen. Maintain a deep understanding of product portfolio, value-proposition, and business unit readiness for market execution Marketing content and asset development. Create and maintain marketing asset framework and architecture and lead the development and management of content including collateral, presentations, videos and demos Market understanding. Enable sales by providing insight into buyer and influencer motivation and behaviors, identifying who within the federal market is actively engaged, sharing overall signs of buying activity, leading the development of sales assets and ensuring stakeholders are competent in using those assets Sales enablement and support. Develop and contribute key messages and assist in the development of key customer pitches, upfront meetings and strategy sessions Channel development. Drive interactive strategies and ensure properties are up to date (web, print, electronic) with current and new content that advances brand identity and broadens awareness of category programs and priorities Customer-facing: Represents to clients, prospects and partners OptumServe business at scheduled industry and Optum-sponsored events and conferences You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications: Bachelor's Degree or equivalent years of work experience 9+ years related marketing experience 5+ years' experience in B2B marketing within the healthcare or the federal government industry 3+ years managing direct reports Experience working with digital marketing technologies, tools, and methodologies to reach consumer, e.g., email nurture campaigns, website and social media marketing Demonstrated success planning and executing omni-channel marketing campaigns in a complicated, matrixed organization Cross-functional team leadership experience Experience managing external marketing and media buy agencies Proficient in Microsoft office suite, including Word, Excel, Outlook, and PowerPoint Ability to travel 10 to 15% travel required representing OptumServe at industry conferences, trade show exhibits and/or Optum-sponsored events where customers are served, as well as managing video and photography production shoots If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders Soft Skills Leadership communication and influencing skills; influencing strategy with stakeholders Results-oriented behavior Sense of urgency and ease with reprioritizing tasks and projects Excellent organizational, project management, presentation and communication skills Proven track record in building long-term relationships and high-quality deliverables Preferred qualifications: Experience working with brand tracking market research B2B2C marketing experience Knowledge of Domo Familiarity with Workfront- Marketing Mgmt tool Experience with Optum, a part of the UnitedHealth Group family of businesses, continues to evolve and make a bigger impact through its extensive expertise in combining technology, data and people to create novel health care solutions and services across the globe. OptumServe is following suit by creating and delivering care that meets the health needs of active duty service members, veterans and their families. We're partnering with federal and state government agencies to meet the readiness and health needs of active duty military members and veterans by providing preventive health screenings and assessments to ensure that troops are ready to answer the call of duty. For those who want to intensify their impact in a career that brings together challenge, learning and growth, OptumServe is the right place to do your life's best work.(sm) Colorado Residents Only: The salary range for Colorado residents is $94,500 to $171,700. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance. *All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Marketing Director, OptumServe, B2B marketing, healthcare, federal government , leadership, digital marketing technologies,, Eden Prairie, MN, Minnesota, Telecommute, Telecommuter, Telecommuting, Remote, Work from home, Work at home