Marketing Director- Remote

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Posted a day ago United States Salary undisclosed
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Job Description

The Marketing Director will be responsible for implementing a data driven approach to marketing across a variety of channels including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns and telemarketing. This Director will lead a function responsible for pipeline lead acceleration targeting house buyers/sellers. What you will do: Execute our company marketing strategy including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns, email and telemarketing. Analyze the success of marketing campaigns and drive marketing decisions based on KPIs Review audiences for different campaigns to ensure our marketing outreach is targeting the right prospects Constantly test new campaigns and track existing ones to drive down CPLs Manage and recruit third party consultants to support us in a variety of marketing mediums Develop internal and external marketing policies and style guidelines Lead corporate branding initiatives Oversee the design and content on our corporate website Track campaigns and develop reports using tools like Power BI and Tableau to make data driven marketing decisions Assist House Buyers of America's expansion into new geographic markets About You: You have 5+ years of marketing management experience in-house or at an agency, preferably working in the B2C space You have a Bachelor's Degree or higher You are hands-on in developing and implementing company-wide marketing plans You have excellent computer skills including using CRM platforms and data analytics tools You have strong written and verbal communication skills Why we are a great place to work: Our awesome company culture includes: competitive pay great benefits, great people, casual dress, free snacks/drinks, team events, work hard/ play hard environment Our revenue is growing! January 2021 vs January 2020 we grew our revenue by 61%! We're growing fast! Our 2020 acquisitions increased by 25% compared to 2019! We're profitable! Our net profit increased in 2020 by 30% while our tech spend increased 83%! Our margins are growing (even during the COVID-19 lockdown)! - Our gross margin (%) increased 63% in 2020! House Buyers of America is a residential real estate investment company founded in 2001 and headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award. House Buyers is an equal opportunity employer and does not discriminate by sex, creed, race, or by age. Apply for This Job