Marketing Data Analyst- REMOTE

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Posted 11 days ago United States Salary undisclosed
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Job Description

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.


* Immerse yourself in all the data and analytics currently available within the organization.

* Work with marketing leads, digital team, sales, and agencies to optimize the data we have, how we look it and how it is leveraged.

* Work with media agency to drive ROI for our investments. Work with the ecomm agency to improve retailer digital performance.

* Upskill marketing team to be able to lead weekly data driven marketing optimization meetings.

* Create dashboards that can be leveraged across the organization.

* Work with agencies, marketing teams and global stakeholders to create an analytical foundation and drive optimization & impact.

* Conduct advanced analyses for Sr. Management to help identify key audience segments, understand usage patterns, and highlight risks/opportunities.

* Lead the POV, RFI and development of one unified consumer data platform for Upfield into cookieless future.

* MUST have Datorama experience- absolutely mandatory

* Expert in dashboard creation with focus on Datorama.

* Expert proficiency in web analytics tools (GA, Search Console & Data Studio), tag management systems, and Salesforce DMP and CRM platforms.

* Ability to create segments and calculated metrics.

* High productivity with Microsoft Excel: Ability to utilize formulas, filters, and pivot tables to expedite the completion of tasks.

* Familiarity with SAS, QL, and/or Tableau a plus.

* Familiar with search insight tools e.g SemRush, Screaming frog, Google Keyword Planner an asset.

They are the largest plant-based company in the world, and believe in doing what's right for our people, our customers and the planet.

Their purpose is clear: they make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that's free from plastic

Base salary and bonus

Unlimited vacation days

401k from day 1

Great medical benefits