Marketing Automation Sr. Associate, Accelerator/Growth Marketing Teams - Hybrid Remote Work

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Posted 5 days ago United States Salary undisclosed
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Job Description

BE PART OF A BANK LIKE NO OTHER.

When you work with the world's most innovative companies, you know you're making a difference.

Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next medical breakthroughs. And the visionaries whose new technologies could transform the way people live and work.

They come to SVB for our expertise, deep network and nearly forty years of experience in the industries we serve, and to partner with diverse teams of passionate, enterprising SVBers, dedicated to an inclusive approach to helping them grow and succeed at every stage of their business.

Join us at SVB and be part of bringing our clients' world-changing ideas to life. At SVB, we have the opportunity to grow and collectively make an impact by supporting the innovative clients and communities SVB serves. We pride ourselves in having both a diverse client roster and an equally diverse and inclusive organization. And we work diligently to encourage all with different ways of thinking, different ways of working, and especially those traditionally underrepresented in technology and financial services, to apply.

Job Description

Marketing Automation Sr. Associate - Accelerator/Growth Marketing Teams

Silicon Valley Bank is seeking an experienced Marketing Automation Sr. Associate reporting into the Manager of Marketing Automation to be responsible for implementing automation projects and improving efficiencies across agile marketing teams based on best practice standards.

This role will work with the Accelerator/Growth Marketing teams focused on companies that are Series A and later.

Responsibilities

* Work cross-functionally to assist aligned agile teams with flawless campaign build and execution in Marketo and integrated applications.
* Experienced within Marketing Automation Platform (Marketo) and implementing marketing campaigns across channels, segmentations, reporting, nurtures, triggers, and campaign troubleshooting per sprint plans.
* Serve as a Marketo subject matter expert to assigned agile teams for automation Marketo utilization.
* Thoroughly QA campaign configurations and assets in accordance with SVB guidelines and approval processes.
* Project manage and complete assigned issues through SVB Marketing's project management application in accordance with established processes, SLAs, and sprint planning needs.
* Conduct complex troubleshooting for stakeholders to identify root cause problems, implement fixes, and propose long-term solutions to prevent future reoccurrences.
* Familiarity with marketing automation operational lead programs such as lead scoring, lead source, lead lifecycle.
* Provide guidance to assigned agile teams and work closely with MOps to advise on automation capabilities.
* Aid in adherence to compliance and data integrity rules through structured governance processes and automated capabilities.
* Assist on other marketing automation projects as needed by governing MOps function.

Education and Experience

* 2-5 years of marketing and/or activation in large cross-functional organizations
* 3-5 years of marketing automation experience across complex technology stacks
* 1+ years of data-driven marketing
* Experience with automated processes across content, personalization, campaign management, and lead management
* Experience interpreting marketing requirements to drive technical solutions

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Equal Employment Opportunity

Silicon Valley Bank is an equal opportunity employer and is dedicated to expanding its commitments and investments to create a more diverse, equitable and inclusive company culture and innovation ecosystem. We are strongly committed to the values and policy of equal employment opportunity across our employment practices.

Silicon Valley Bank is registered in England and Wales at Alphabeta, 14-18 Finsbury Square, London EC2A 1BR, UK under No. FC029579. Silicon Valley Bank is authorised and regulated by the California Department of Business Oversight and the United States Federal Reserve Bank; authorised by the Prudential Regulation Authority with number 577295; and subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.