Manager, Marketing & Communications (Hybrid or Remote)

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Posted 4 days ago United States Salary undisclosed
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Job Description

Position Summary
  • Work with leadership team and key stakeholders to develop and drive clear and coordinated marketing communications plans to achieve marketing goals for key initiatives, campaigns, and product launches
  • Partner cross-functionally with internal partners to lead weekly marketing meetings to plan, develop and execute results
  • Lead marketing and campaign tactics in all stages of content planning, creation, distribution, amplification, and analysis in accordance with defined business timelines and budgets
  • Develop targeted content strategies according to relevant industry segments, personas, and buyer's journey stages
  • Conduct market research to understand competitor activities and industry trends, presenting findings to the sales team and thereby impacting sales objectives and priorities.
  • Work with traditional and digital marketing channels to meet business needs - Social media (LinkedIn, Facebook and Twitter), Arkon's website
  • Ensure our marketing materials align with Akron brand guidelines, local regulatory requirements, and advertising/promotional work instructions
  • Effectively manage and analyze progress of marketing projects against goals and objectives; use data to make real-time decision-making and drive continuous improvement
  • Research innovative marketing approaches based on industry trends and drive adoption of new strategies, techniques, and tactics throughout the extended marketing organization
  • Travel to conferences and trade shows, managing the arrival and organization of all promotional materials, and staffing exhibit booth as required.
  • Drive a consistent approach to content planning, development, and distribution and share feedback to improve operational efficiency

Requirements
  • Bachelor's degree in marketing, communications, journalism, or a related field •
  • 5+ years' experience in marketing, marketing communications, or digital marketing •
  • Knowledge of coordinated marketing communication strategies (traditional, digital, and events) and content marketing standard methodologies
  • Experience working with marketing automation, content management, and CRM tools
  • Experience leading project teams and handling sophisticated projects with external parties, proven marketing campaign and project management experience
  • Must be able to work independently and offer creative solutions.
  • Ability to work on multiple projects simultaneously and be flexible to take on new challenges and projects as needed.
  • Work effectively in a team-based organization: collaborate cross functionally, seek broad input, build alignment around key objectives, exercise influence and support decision making.
  • Attention to detail with the ability to prioritize effectively and work efficiently in meeting deadlines.
  • Excellent verbal, written and oral communication skills, quality listener with strong consultative and project management skills.
  • Competency in Microsoft applications including Office (Word, Excel, PowerPoint, Teams, and Project).

EOE/FDW