Manager, Affiliate & Influencer Marketing- Remote Eligible

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timePosted 2 days ago location United States salarySalary undisclosed
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Job Description

Role Summary: The Manager, Affiliate & Influencer Marketing will be responsible for developing and executing marketing strategies to support the growth and evolution of the Best Buy Affiliate Marketing Program. This role works with internal marketing teams to understand business and marketing goals and leads the creation and execution of Affiliate & Influencer engagement strategies. In addition, this role is responsible for building and maintaining a deep understanding of media success drivers and applying learnings to future campaigns. The manager will assist in the strategic and day-to-day management of Affiliate Marketing & Influencer activities, as well as budget management for areas of responsibility. The ideal candidate will have a proven track record of working closely with internal business teams in a highly collaborative environment to ensure campaigns are aligned with enterprise drive times and business objectives.At Best Buy we create work environments where every employee feels like they truly belong and contribute to our shared purpose. We are one of the best companies for our customers and employees because we fully embrace people from all backgrounds and identities. Our customer base is diverse, and we are committed to ensuring that our workforce is reflective of the communities we serve.At Best Buy, we are obsessed with building long term relationships with our customers. Every team member should feel empowered to deliver a world-class and unique experience based on what each customer needs.Responsibilities:Create and implement Affiliate & Influencer marketing strategies that align with Best Buys broader strategiesCurate, on-board, and build long-standing relationships with creators that are authentically connected to Best Buys purpose, beliefs, and prioritiesDevelop and execute campaigns, often geared towards micro influencers to drive awareness, engagement, conversion, and brand loveNegotiate incentive models (including commission rates) to engage influencers & external partnersManage day-to-day influencer communications & platform operationsReport the effectiveness of campaigns to internal stakeholders and ensure the data connectivity to various internal systems & tools Collaborate with cross-functional teams including ad business, other media vehicles, brand & category marketing, creative services, legal, procurement, public relations, and technologyBasic Qualifications:6+ years of progressive Marketing or related experience where at least 4 of these years have been in Social/Influencer Marketing, Affiliate Marketing, and/or general Digital MarketingStrong quantitative and qualitative analysis skills to analyze performance and derive conclusions and actionable insightsExperience with third-party influencer SaaS platforms (e.g., CreatorIQ, Mavrck) and affiliate networks (e.g., Impact, CJ Affiliate)Preferred Qualifications:Experience managing affiliate & influencer marketing programs for a national, retail brandExperience managing million-dollar budgets