Head of UA

First things first, if you are looking for a fully remote role with flexible hours and are based somewhere in Europe or Asia, read on. 🌎

About BlueThrone

With 80M+ downloads, 20M+ monthly active users and a lean, fast-moving team, we’ve reached $14M ARR in just three years, entirely organically. Our success comes from bold bets, six strategic acquisitions and two exits - proof that when we see potential, we know how to unlock it.

At the center of it all is our Growth Team - a cross-functional squad that drives both user growth and monetization across our portfolio. It’s where product thinkers, data experts, designers and marketers work side by side to experiment, iterate, and scale what works.

This team’s mission is simple: turn good apps into thriving businesses.
Every campaign, every insight, every experiment directly impacts millions of users and shapes the trajectory of our apps. With a portfolio currently spanning multiple verticals and new ones joining soon, the pace is fast, the scope is wide and the learning curve is steep.

If you love ownership, impact and seeing data-driven ideas come to life, you’ll fit right in.

You’ll thrive here if you:

• Prefer freedom over fixed schedules - remote, flexible, unlimited time off.

• Naturally curious and love driving real impact for users and the business.

• Can wear multiple hats - we love experts, but we also value jacks of all trades.

• Keep things cool, calm and collected - save the drama for your llama.

• Enjoy challenges and roll up your sleeves when it matters.

• Believe in working smarter, not harder - focus on results, not hours.

• Follow your passion and have fun while doing work that actually matters.

Your Mission

This is a player-coach role.

You'll lead a lean UA team and still get your hands dirty. Running campaigns, testing creatives, analyzing cohorts, scaling what works. This is not a management role where you delegate and review. We need someone who leads from the front and executes.

Our UA and monetization teams operate as one tight unit. That means you won't just own acquisition, you'll have a direct seat at the table on monetization strategy, optimizing the full funnel from first click to LTV.

What you will do

• Run & Optimize Campaigns: Plan, execute and scale user acquisition across Facebook, Google, TikTok and Apple Search Ads.

• Own the Data: Dive into SQL, MetaBase and Excel to analyze performance and continuously optimize targeting, creatives and bidding strategies.

• Collaborate Cross-Functionally: Partner with Growth, Product and Design to align UA with product and monetization goals.

• Experiment Constantly: Conduct A/B testing on creatives, landing pages and audience segments to drive improved performance across user acquisition channels.

• Manage Multiple Apps: Balance campaigns across different products, each with its own growth playbook.

• Level Up ASO: Implement and track strategies to improve app visibility, rankings and conversion rates in the app stores.

What you’ll need to succeed

• Must have experience working on the developer side (in-house at an app or game company) NOT AGENCY.

• 2-3+ years of experience in mobile user acquisition, with proven success managing campaigns on platforms like Facebook, Google, TikTok and Apple Store.

• Strong analytical skills, with experience in SQL, MetaBase and Excel to derive insights and drive campaign performance.

• Deep knowledge of mobile marketing metrics: including Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Lifetime Value (LTV).

• Experience with mobile SDKs or attribution tools (e.g., Firebase, Adjust, Appsflyer) to track user behavior and optimize campaigns.

• A track record of cross-functional collaboration, partnering with marketing, product, design, and data teams to align strategies and deliver results.

• Ownership mindset - Ability to work independently, lead projects and manage multiple campaigns with precision.

• Creative problem-solving skills with a passion for experimentation and continuous optimization.

⭐️ Bonus Points

• Experience working with ad networks such as Mintegral, Unity, AppLovin and Moloco.

• Experience in growth channels like influencer marketing, email marketing, content marketing, or SEO.

• Background in gaming, music or dating apps.

Equal opportunities for everyone 💖

To truly represent our vibrant and diverse BlueThrone community, we prioritize diversity and inclusion. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability. If you need reasonable adjustments at any point in the application or interview process, please let us know.