Head of Sponsorship - Events Marketing

About the role:

CoreWeave is leading the way in AI infrastructure, empowering enterprises with the most performant, efficient, and resilient cloud services for accelerated computing. As we continue our growth, we’re looking for a visionary Vice President of Brand Sponsorships to drive and expand our brand partnerships and sponsorship initiatives. This is a strategic leadership role requiring a deep understanding of brand marketing, sponsorship dynamics, and relationship management to elevate CoreWeave’s brand presence and business objectives.

As the Head of Sponsorship & Events Marketing, you will be responsible for developing and executing a comprehensive strategy for brand sponsorships, overseeing the full lifecycle from identifying high-value opportunities to negotiating deals and executing successful activations. You will collaborate closely with cross-functional teams to ensure alignment with our brand values and objectives, and you will mentor and lead a growing team focused on expanding CoreWeave’s sponsorship portfolio.

Key Responsibilities

Strategic Leadership:
• Develop and implement a strategic vision for brand sponsorships that aligns with overall business goals and enhances brand equity.
• Lead the development of sponsorship strategies that amplify CoreWeave’s presence in key markets, maximizing brand impact and audience engagement.

Sponsorship Development & Negotiation:
• Identify, negotiate, and secure high-value sponsorship opportunities with brands, events, and organizations that resonate with CoreWeave’s target audience.
• Ensure all sponsorships reflect CoreWeave’s brand values and business goals, driving mutual success.

Relationship Management:
• Build and maintain strong relationships with key stakeholders, including brand partners, internal teams, and external agencies to ensure successful collaboration and execution of sponsorship initiatives.
• Act as the primary liaison between CoreWeave and partners, managing ongoing relationships and ensuring the longevity of partnerships.

Activation Strategy & Performance Metrics:
• Oversee the activation and execution of sponsorships, ensuring all initiatives are carried out effectively and meet or exceed established KPIs.
• Track and report on the success of sponsorship initiatives, adjusting strategies as needed to optimize performance.

Budget and Agency Management:
• Develop and manage the budget for brand sponsorships, ensuring resources are optimally allocated for maximum ROI.
• Vet, hire, and manage sponsorship marketing agencies to support the execution of sponsorship strategies.

Team Leadership & Cross-Functional Collaboration:
• Lead, mentor, and develop a high-performing team of sponsorship professionals, fostering a culture of collaboration, creativity, and excellence.
• Work closely with marketing, sales, and product teams to ensure sponsorships are integrated and aligned with broader marketing efforts.

Market Analysis & Competitive Landscape:
• Conduct market research and analysis to identify trends, emerging opportunities, and competitive landscapes in the sponsorship space.
• Provide regular insights to the executive team to inform strategic decisions and refine sponsorship strategies.

Qualifications: 

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 15+ years of experience in brand marketing, sponsorship, or partnership management, with a proven track record of success in a leadership role.
• Strong negotiation skills and experience securing high-profile, high-value sponsorships.
• Exceptional communication and interpersonal skills, with the ability to build relationships at all levels of the organization.
• Strategic thinker with a data-driven approach to decision-making, performance measurement, and optimizing sponsorship outcomes.
• Experience managing sponsorship agencies and vendors.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple high-priority initiatives.
• Passion for technology, AI, and a deep understanding of brand dynamics and consumer behavior.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $200,000-$262,500. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.