Head of Product Marketing

## About the Role

We are hiring a Head of Product Marketing to own how IONIX positions itself to the market. You will set messaging and positioning, drive product launches end to end, and build a thought leadership engine that ships a high volume of sharp, technical content. You will use modern AI tools to do this at a pace and quality bar that a traditional PMM function cannot match.

This is a builder role. You will define the category narrative, arm sales with the words that win deals, and turn the depth of our platform into content that security buyers trust. You report to the CMO and partner daily with Product, Sales, and Demand Generation.

## How We Work

Marketing at IONIX moves fast and ships. We value specificity over polish-for-its-own-sake, evidence over adjectives, and people who turn a hard technical story into something a buyer understands in one read. You will have the room to build, the access to learn the product deeply, and the tools to produce more than a team your size usually can.

About IONIX

Responsibilities

## What You Will Own ##

• Messaging and positioning. Define and maintain the positioning for IONIX across the platform and each solution area: supply chain, subsidiary risk, cloud exposure, CTEM, MSSP. Translate technical capability into claims buyers act on. Keep the competitive narrative current against First-gen ASMs, platform players, point solutions and the rest of the field. Own the messaging hierarchy from category claim down to feature-level proof points.
• Product launches. Run launches from first briefing to post-launch measurement. Build the launch narrative, write the assets (landing pages, briefs, sales decks, demo scripts), coordinate Product and Demand Gen, and report on what the launch moved. You set the bar for what a great IONIX launch looks like.
• Thought leadership at volume. Build and run a content engine that publishes consistently: blog posts, whitepapers, technical breakdowns of new CVEs and zero-days, point-of-view pieces on Exposure Management and CTEM. Use AI tools to research, draft, and iterate fast while holding a high editorial standard. Volume and quality both matter here, and you will be measured on both.
• Sales enablement. Build the battlecards, one-pagers, objection-handling guides, and competitive intel that reps use in live deals. Train the field on new positioning. Close the loop by sitting in on calls and folding what you hear back into the messaging.
• Market and competitive intelligence. Track competitor moves, category shifts, and analyst direction. Turn that signal into positioning decisions and content the rest of the company can use.

Requirements

• 5+ years in product marketing, with at least 2 leading messaging and positioning or owning launches.
• Experience in ASM, Vulnerability Management or an adjacent technical space within security. You do not need to have worked in EASM before. You do need to learn a technical product fast and write about it with authority.
• A track record of using modern AI tools (Claude, ChatGPT, and similar) in your actual workflow to research, draft, and produce content at speed. Show us what you have shipped with them.
• Writing that stands on its own. Direct, specific, technical when it needs to be. You lead with the conclusion and back it with proof.
• A launch portfolio. Point to products you took to market and what changed because of how you positioned them.
• Comfort working directly with engineers and product managers to mine technical depth, and with sales reps to turn it into deal-winning material.
• Self-direction. This role builds the function rather than inheriting it.

Strong pluses:

• Background in EASM, Exposure Management, vulnerability management, or CTEM.
• Experience marketing to security buyers: CISOs, attack surface owners, vulnerability and exposure management leaders.
• A published body of thought leadership we can read.
• Experience standing up content or competitive-intel systems that scaled output without dropping quality.