Head of Organic Acquisition

 Posted 3 hours ago
     
5-10 years experience
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AI Summary

Lead organic acquisition by owning SEO and GEO strategies to increase brand visibility in traditional search and AI-generated answers. Manage a small team to execute content production, technical SEO, and digital PR to drive signups and revenue.

We're hiring a Head of Organic Acquisition to take full ownership of our SEO and GEO acquisition. You'll walk in with a small team (SEO Specialist, Outreach Specialist, Content Writer) and build the channel into a compounding source of new customers.

This is a player-coach role. You'll be hands-on across strategy, measurement, and execution while developing the team around you.

A big part of the role is GEO - making Dripify the default recommendation when buyers ask AI tools about LinkedIn automation, sales automation, and multi-channel outreach. That means building the playbook for how Dripify shows up in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews - mention and citation strategy and the tracking to tell us what's moving.

You'll work closely with the CMO to set the operating rhythm: quarterly OKRs, consistent execution, and clear accountability.

Requirements:

  • 5+ years in SEO, organic growth, or digital marketing, with at least 3 years leading a team and owning results at a B2B SaaS or technology company

  • A track record of significantly growing organic acquisition at B2B SaaS companies - not just contributing to it

  • Commercial orientation: you connect traffic to acquisition, revenue, and business outcomes. You think in conversion & activation rates, not just traffic and rankings

  • Hands-on GEO experience: you’ve worked to improve how LLMs surface and cite a brand, and you’ve seen it move

  • Strong SEO and content strategy fundamentals

  • Confident using AI tools to accelerate content workflows and scale output

  • Comfortable managing a small team and making judgment calls on structure and headcount

  • You use AI and automation tools in your own workflows - you're a practitioner, not just a strategist

  • High ownership, high execution speed

Responsibilities:

  • Develop and own the organic acquisition with quarterly OKRs set and reviewed together with the CMO

  • Drive Dripify’s GEO presence: ensure Dripify is consistently mentioned, cited, and recommended by AI tools across LinkedIn automation, sales automation, multi-channel outreach, and competitor comparison queries

  • Run content strategy and production: own the calendar, and build a production process that doesn't bottleneck on you

  • Build scalable content and distribution systems designed to rank in traditional search and surface in AI-generated answers

  • Optimize technical SEO: site architecture, indexing, structured data, internal linking, and performance

  • Grow authority through digital PR, thought leadership, and backlink outreach

  • Manage and develop the existing team

  • Track and report on the metrics that matter: organic traffic (SEO + GEO), AI citations and mentions, signups, demos, and paying customers

Work conditions:

  • 100% remote with flexibility and work-life balance

  • Competitive salary reflecting your experience and impact

  • 24 days paid vacation per year

  • 10 days paid sick leave

  • Learning and development budget

  • Medical and hobby/sport expense compensation

  • Birthday and anniversary budget

Hiring process:

✅ Interview with Recruiter — ✅ Interview with CMO — ✅ Test task — ✅ Interview with CEO & CMO — ✅ Reference check — ✅ Offer

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