Head of Marketing, Varian Americas

 Posted 4 hours ago
     
 $240K - $330K per year
  
10+ years experience
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AI Summary

Lead the Americas regional marketing strategy to drive pipeline growth and accelerate the adoption of oncology products and services. Orchestrate portfolio marketing, digital strategy, and customer engagement programs in collaboration with global business lines and sales leadership.

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

In the area of Marketing, the position leads a global or region-related topic. Positions at this level derive tactical goals and measures, assess risks of all kinds, plan and monitor corresponding targets, projects, budgets or resources. Function-specific or operational-related guidelines are formulated, selection and application of standards, methods and tools are decided.

The Head of Marketing, Varian Americas is senior commercial leader responsible for shaping and delivering the Americas regional marketing strategy that drives measurable pipeline, accelerates adoption of Varian’s products and services, and strengthens brand leadership across the oncology continuum. This role orchestrates portfolio marketing, positioning and messaging, content and digital strategy, and customer engagement programs—translating market insights into scalable go-to-market execution in close partnership with Business Line commercial teams and regional sales leadership. 

With a strong external orientation, they elevate Varian’s presence with customers, KOLs, and industry forums and advance priority growth initiatives—including Cancer Care Value Programs and Theranostics—positioning Varian as the trusted partner for outcomes-driven oncology services across the Americas. 

Key Responsibilities 

Strategic Marketing & Demand Generation 

  • Develop and execute a comprehensive regional marketing strategy aligned to growth objectives and market priorities. 

  • Design data-driven campaigns that generate demand, support growth, and increase customer engagement across the regional portfolio. 

  • Define target segments, value propositions, and go-to-market messaging for services. 

Content, Collateral & Customer Engagement 

  • Develop high-impact marketing assets including brochures, presentations, and digital content, partnering with global business line marketing teams. 

  • Scale customer speaker programs and success-story platforms to showcase impact of products and solutions. 

  • Oversee newsletters and ongoing customer communications to strengthen relationships and awareness. 

Portfolio & Service Marketing 

  • Partner with clinical, product, and service leaders to shape regional marketing programs that demonstrate clinical value, outcomes, and innovation. 

  • Support product and service launches and portfolio expansions with structured marketing playbooks and enablement tools. 

Brand Positioning & Thought Leadership 

  • Establish Varian as a global leader in oncology services through thought leadership content, industry events, and conference presence. 

  • Define trade show strategy, event participation, and executive visibility across priority oncology forums in the region. 

Enterprise Collaboration & Best Practices 

  • Partner with business line marketing and commercial teams to tailor campaigns to local market needs while maintaining global brand consistency. 

  • Establish regional marketing standards, processes, and performance benchmarks. 

Qualifications & Experience 

  • 12+ years of progressive marketing leadership experience, ideally within healthcare, medical devices, oncology, or complex services environments. 

  • Proven success driving demand generation, portfolio marketing, and brand positioning at scale. 

  • Strong experience developing marketing collateral, scientific content, and customer engagement programs. 

  • Demonstrated ability to operate in global, matrixed organizations. 

  • Bachelor’s degree required; MBA or advanced degree preferred. 

Core Competencies 

  • Strategic marketing leadership 

  • Demand generation & portfolio positioning 

  • Executive communication & influence 

  • Customer-centric program design 

  • Global brand stewardship 

  • Data-driven decision making 

Location 

Flexible, with regular travel to support regional teams, customer programs, and industry events. 

 

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

$240,000 - $330,000

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law: Applicants and employees are protected under Federal law from discrimination. To learn more, click here.

Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more, click here.

Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

Data Privacy: We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started.

Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers career site.

To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.

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