Head of Marketing - B2B SaaS (Remote)

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Posted 11 days ago United States Salary undisclosed
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Job Description

Please note: We are not looking for consultants or freelance marketers. This is a full-time employment opportunity open to applicants who reside in and are eligible to work in the US.Localize is looking for a creative and versatile Head of Marketing to join our growing, US-based remote team. Our company has product-market fit (500+ customers) and is now looking to scale our sales and marketing efforts. This opportunity is perfect for an entrepreneurial minded individual who has a proven track record of formulating and executing digital marketing strategies for B2B SaaS products.As Head of Marketing, you will be a marketing team of one responsible for developing the company's marketing strategy, managing all activities within the marketing department, and overseeing marketing budgets. If you're an experienced marketer with a true passion for software technology products and want to be on the front lines of a growing SaaS company, please apply.Responsibilities:Develop, execute, and manage marketing strategies that successfully drive top of funnel leads (MQLs)Build data-driven marketing campaigns that generate leads and strengthen the Localize brand across different channelsDevelop a clear definition of the company's ICP to inform all marketing activitiesExecute campaigns from start to finish, driving collaboration with stakeholders and leveraging the right internal processesEvaluate the effectiveness of campaigns in achieving their stated objectives, including impact on lead generation, LTV and retentionPropose and manage marketing research projects to gain customer and competitor insights and improve marketing strategy and communicationsBuild and strengthen brand awareness and market positioning to appeal to our ICPWrite and proofread creative copy for our marketing site, landing pages, videos and other marketing materialsOversee blog content and social media strategy, including content creation, posting, and customer engagement.Experience and Qualifications:At least 2 consecutive years of remote work experience (mandatory)5+ years experience in a B2B SaaS marketing roleBachelor degree in marketing, business, or similar preferredExperience with online marketing, including content marketing, advertising, SEO, and social mediaProven track record and experience building and leading complex marketing programs and reporting on the resultsExpert knowledge of Google Adwords, Google Analytics, and other industry standard marketing platforms and analytics tooling Excellent verbal and written communications skillsHighly skilled creative content writer (writing great email copy and landing page content is second nature)A portfolio that showcases your content writing style and expertiseExpert project management skills and highly organizedStrong problem-solving ability and attention to detailGood design sense; experience with Adobe Creative Cloud (or similar) a plus Solid analytical and problem solving skills, including metrics-driven thinkingAbility to prioritize tasks and adapt quickly to change.Works collaboratively within a team as well as autonomouslyThis position is only open to applicants who reside in and are eligible to work in the US.About Localize:The Localize platform is used by 500+ companies to translate websites and applications into other languages. We help companies like Trello to translate their help center (), Tinder to translate their blog (), and RocketMiles to translate their web app () - to see our product in action, click any of those links and use the website's language switcher to switch from English to another language.Localieze works by providing a code snippet (similar to the Google Analytics javascript snippet) that our customers add to their website / web app. The Localize snippet pulls in content from the page into the Localize dashboard where our customers login to add translations and manage their content. Localize automatically deploys those translations to the customer's production site.We are a team of 12 people working fully remote. We offer competitive pay, a full benefits package, and a culture with emphasis on work + life balance.To apply:Along with your resume, send us a cover letter that showcases your personality and tells us why we should hire you. Previous experience working in a remote position is a must.Job Location:Remote (within North America)Role Type:Full-time