Head of Corporate Marketing

 Published 2 months ago
    
 United States
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As our Head of Corporate Marketing, you will be responsible for ensuring everyone knows, loves, and shares Lumos’ story. You’ll work closely with our CEO to define the company brand narrative, communicate our vision through owned and earned media channels, and inspire our most important audiences (customers, partners, press, analysts, influencers, and employees) to become our strongest advocates. This is an exciting opportunity to shape how we create the category for autonomous identity and introduce Lumos to the world.

Your Responsibilities

  • Brand Narrative - Work closely with our CEO, executive stakeholders, and customer champions to understand and synthesize a bold brand story that is true to Lumos’ vision and values, and authentic to how our best customers think about us.
  • Comms - Take a creative approach to engaging industry analysts, influencers, and reporters around Lumos’ story, product announcements, and company news. Build out a foundational PR program rooted in a regular cadence of product and company news, that also establishes our CEO as a leading voice in the identity and security space.
  • Content - Create industry thought-leadership and elevate Lumos’ brand through the development of engaging and insightful content. Drive a centralized content strategy for our blog and social channels. Recruit and manage a deep bench of content contributors and influencers from inside and outside the company to support aggressive targets for web traffic and engagement.
  • Customer Marketing - Work with sales and CS to recruit customer champions who are willing and able to share their experience with Lumos at events, through written case studies, video testimonials, with press and analysts, and in peer reviews.

🙌 What We Value

We value leaders with a proven track record of building and scaling early-stage B2B brands. You’re a passionate story hunter, builder and teller. You find creative ways to build urgency for and draw attention to the companies you work for. You are a master of all channels - earned (PR), owned (blog/social), and paid (ads). With a steady ear to the ground, you find opportunities and pounce on them as they arise. You think big and push those around you to do the same. You’re a movement builder, obsessed with engaging a broad community of followers who become our biggest advocates.

Thanks for considering Lumos! We can’t wait to explore your impact and vision.

 

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