GTM Engineer
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AI Summary
Built's Mission: Connect and simplify doing business in real estate.
Built is the AI-powered platform transforming the way real estate is financed, developed, and managed. Purpose-built for real estate and construction, Built began by fixing construction draw management for lenders and has grown into a comprehensive operating system addressing some of the industry’s most complex challenges. Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion. Learn more at getbuilt.com.
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About the Role
Built is hiring a Go-To-Market Engineer (GTME) to design, operate, and continuously improve the systems and campaigns that drive lender pipeline and revenue.
This role sits at the intersection of campaign execution, marketing automation, AI-driven workflows, data, and enablement. You will not just build GTM infrastructure — you will actively run it day to day. From executing and optimizing campaigns in HubSpot, to automating enrichment and outbound workflows, to creating playbooks and operating models that teams rely on, this role owns the execution and evolution of our lender go-to-market engine. This is a high-ownership, hands-on role. You’ll help define how GTM is executed at Built, translate strategy into technical and operational reality, and ensure our systems are scalable, trusted, and revenue-driving. If you’re excited by shipping campaigns, wiring together APIs, orchestrating Clay and AirOps workflows, building AI-powered automations, and proving business impact through data — this role is for you.
What You’ll Do
Own Campaign Execution & GTM Operations
- Own end-to-end campaign execution for the lender business in HubSpot, including email, lifecycle, nurture, paid ads, routing, and lead management programs
- Build, launch, measure, and optimize campaigns based on performance and pipeline impact
- Own day-to-day operation and optimization of the GTM tech stack (HubSpot, Clay, AirOps, Lemlist)
- Build and maintain lead scoring models, routing logic, lifecycle stages, and SLAs
- Ensure data quality, attribution accuracy, and system reliability across GTM systems
- Partner closely with Marketing, Sales and Product Marketing to operationalize GTM strategy into execution
Build & Scale Automation and AI Workflows
- Design, improve, build and maintain automated workflows using tools like n8n, Lemlist, Clay, and AirOps
- Build AI-powered enrichment, outbound, and intent-detection pipelines
- Integrate GTM tools and data sources via APIs and automation platforms
- Replace manual, repetitive processes with scalable, reliable workflows
- Rapidly prototype, test, and iterate on GTM experiments to improve conversion and efficiency
Analytics, Enablement & Operating Models
- Own marketing attribution, pipeline analytics, and GTM performance reporting
- Build and maintain dashboards and automated reporting pipelines (Salesforce, HubSpot, Sheets, Looker or similar)
- Create playbooks, SOPs, and documentation for GTM systems, campaigns, and workflows
- Train and enable Marketing and Revenue teams on tools, processes, and best practices
- Establish guardrails and operating models to ensure adoption, consistency, and trust in GTM systems
- Act as the internal owner for “how we run Marketing GTM”
What You Bring
Must-Haves
- 5+ years in Marketing Ops, Revenue Ops, or Go-To-Market / Growth Engineering roles
- Hands-on experience executing and optimizing campaigns end-to-end in HubSpot
- Strong experience with GTM automation and enrichment tools (Clay, AirOps, n8n, or similar)
- Salesforce proficiency (reports, dashboards, data structure)
- Strong API and integration experience across GTM systems
- Analytical fluency (SQL, advanced spreadsheets, or both)
- Strong systems thinking and ownership mindset — you own outcomes, not just tools
- Comfort operating without a fully defined playbook
- Travel up to 20%
Nice-to-Haves
- Experience with ABM platforms (6sense, Demandbase, or similar)
- Python or JavaScript for custom scripts and integrations
- Experience using AI/LLM tools for GTM workflows or data processing
- B2B SaaS experience, ideally in fintech or construction tech
Built’s salary range for this position is $120,000 - $150,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built's total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits.
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Travel Requirement: If the role isn't required to be hybrid or on-site, non-local candidates (not based in Nashville metro) must be able to travel at minimum twice per year to Nashville, TN or another designated location for company-wide events (e.g., "Connect Week"). Additional travel may be required based on business needs and role responsibilities.
Perks:
- The rare opportunity to radically disrupt a $1.5T industry
- Competitive benefits including: uncapped vacation [US ONLY], health, dental & vision insurance
- Robust compensation package, including equity in the form of stock options
- Learning Grant program to support ongoing professional development
- 401k with match and expedited vesting [US ONLY]
Built brings together passionate people who are driven in a variety of disciplines, each bringing their unique perspective to everything they do. We’re committed to building a safe, inclusive workplace where every employee can succeed, and we recruit, hire, and promote fairly - without bias based on race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status, or any other characteristic protected by law.
Greenhouse Data Disclosure: When you apply to a job on this site, the personal data contained in your application will be collected by Built Technologies (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for current or future employment. You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability.
If you would like to contact Controller to ask questions surrounding processing of your personal data or to make a request, you can send an email to privacy@getbuilt.com. California residents: Please note that Controller does not sell your personal data or share it with third parties outside of Greenhouse Software, Inc.
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