Global Product Marketing Manager (East Coast - Remote)

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Posted 12 days ago United States Salary undisclosed
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Job Description

Job Description

* Collaborate with global and regional teams to develop marketing and sales content, and oversee execution of integrated go-to-market plans for assigned products/solutions.
* Develop a deep understanding of our markets and buyers by leveraging insights from internal and external sources to inform strategies.
* Develop product positioning, value propositions and messaging that resonates with target buyers; work with product teams and other experts to create enablement content that is fit for purpose for use by global and regional teams.
* Partner with content marketing on creating marketing assets for multi-channel marketing campaigns.
* Partner with business functions such as finance, product management, and market/competitive intelligence teams to understand and communicate the market response to our solutions including leading indicators (e.g. win/loss analysis, pipeline and revenue growth, competitive activities, etc.)
* Lead the development of a range of product marketing programs, as required, including customer references, testimonials and case studies.

Success Measures

* Structured global/regional, cross-functional go-to-market alignment
* Sales and regional teams adoption of enablement materials
* KPIs of marketing campaigns