Fuly Remote - Marketing Automation Specialist

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Posted 13 days ago United States Salary undisclosed
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Job Description

Fuly Remote - Marketing Automation Specialist

Job Description

Job Duties
  • Configure, implement and maintain all aspects of Pardot, including, but not limited to: segmentation, lead scoring, data lookups, automation/workflows, CRM and other third-party integrations, data tools, reporting and analysis
  • Coding of emails and landing pages in HTML, including optimizing for mobile and desktop, browsers and email clients (e.g., Outlook, Gmail, etc.)
  • Pardot product owner - administrate and manage Pardot features and functionality to support KCP's aggressive demand generation agenda
  • Build regional capability and talent through hands-on coaching and training sessions
  • Support multichannel integrated campaigns that incorporate email targeting, lead generation web forms, nurturing, and automated programs using Pardot
  • Provide end-to-end analytics and reporting
  • Create and document standardized processes to streamline workflows and create efficiency
  • Regularly monitor and maintain synchronization between Pardot and Salesforce
  • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integration with Pardot
  • Ensure required data is captured at all customer touch points
  • Manage backlog of user requests, determine prioritization, and maintain service-level agreement compliance
  • Have a passion for digital marketing, continually keeping abreast of new developments, with both Pardot and across the marketing stack
  • Effectively work with regional team members to build marketing automation skills through ongoing coaching and training sessions

Essential Skills
  • BA/BS (preferably in Marketing) with 5+ years of marketing experience with emphasis on executing campaigns using a Marketing Automation Platform integrated with a CRM system and digital marketing
  • Positive attitude, persuasive and tactful; a true team player and self-starting leader
  • Experience managing projects of varying complexity; time management and project management are critical skills
  • Pardot Specialist and Pardot Consultant certification (preferred)
  • Advanced HTML/HTML5 and CSS
  • Basic design skills to edit (and sometimes create) images for emails and landing pages
  • Expertise in landing page and email optimization
  • Knowledge of email production workflows, design, and deliverability best practices; a critical eye and attention to detail a must
  • Expert in tracking and optimizing user click-through and digital behavior
  • A passion for presenting insights and data that drive future decisions
  • Experience creating and maintaining custom reports and dashboards in marketing automation platforms and CRM systems

Global VISA and Relocation Specifications:

Primary Location


Additional Locations

USA-CT-Hartford-Flexible Location, USA-FL-Tampa, USA-IL-Chicago, USA-MA-Boston-Flexible Location, USA-NC-Raleigh-Flexible Location, USA-NY-New York City-Flexible Location, USA-PA-Philadelphia-Flexible Location, USA-RI-Providence-Flexible Location, USA-TN-Knoxville, USA-TN-Nashville, USA-TX-Dallas, USA-VT-Burlington-Flexible Location, USA-Washington DC

Worker Type


Worker Sub-Type


Time Type

Full time