Freelance Senior Integrated Creative (Video + Design)

The Senior Integrated Creative is a hybrid maker who owns both halves of a campaign asset: the moving picture and the static frame. They cut, sequence, and grade video, and they design the thumbnails, social graphics, and banners that sit alongside it. The point of the role is to remove the seam between editing and design so a single person can take raw footage and a brand kit and ship a complete, on-brand set of assets without a handoff.

This is a hands-on senior craft role, not a manager seat. The hire produces the hardest, highest-visibility work themselves, sets the bar for quality across both disciplines, and mentors junior designers and editors by example rather than by line management. They bridge static design (print and digital) and moving media (motion graphics and video), and they keep both consistent with the client's brand.

The work is performance-creative: the assets exist to be tested, to convert, and to scale across TikTok, Reels, YouTube, and paid placements. Volume and turnaround matter as much as polish.

Key responsibilities

1. Video editing and sequencing (primary)

• Edit short-form (TikTok, Reels, Shorts) and long-form (YouTube) footage into finished cuts, from selects through to final export.

• Sequence, pace, and structure raw footage into a narrative that holds attention in the first three seconds and lands the message.

• Colour grade for consistency across a campaign and across delivery formats and platforms.

• Source and integrate stock footage where original material falls short.

• Apply sound design, music, and audio levelling so the edit feels finished, not assembled.

2. Graphic and static design (primary)

• Design thumbnails, social graphics, digital banners, and ad creative that pair with the video work.

• Apply typography, colour, layout, and hierarchy to a professional standard across formats and aspect ratios.

• Adapt a single concept into a full set of platform-native sizes and variants without losing fidelity.

• Conceptualise assets from a brief, not only execute against a locked spec.

3. Motion design and the bridge between still and moving (primary)

• Build motion graphics, animated text, lower thirds, and transitions in After Effects.

• Carry graphic design principles (type, colour, layout) into the video timeline so static and motion feel like one system.

• Produce simple VFX, masks, and overlays where the edit calls for them.

• Animate static brand assets into motion treatments and back again, keeping the look coherent in both states.

4. Brand continuity and creative systems (primary)

• Keep fonts, colours, logo usage, and visual treatment consistent across every video edit and static asset for a given client.

• Work from and contribute to brand kits, templates, and reusable project files that speed up the next round.

• Catch and fix off-brand drift before it ships, across both disciplines.

5. Performance creative collaboration (secondary)

• Partner with paid media and strategy on creative built to be tested, iterated, and scaled.

• Produce variants and iterations quickly in response to performance data, not only one hero asset.

• Turn around quick-cycle edits using lightweight tools where speed beats polish.

6. Craft leadership and mentorship (IC3 expectation)

• Set the quality bar for integrated creative work and hold it under deadline pressure.

• Review and uplift the work of junior designers and editors, giving specific, actionable feedback.

• Document repeatable approaches (project file setup, export presets, template systems) so quality does not live only in one person's head.

Deliverables

• Finished short-form edits (TikTok, Reels, Shorts) delivered to brief, on brand, and platform-ready.

• Long-form edits (YouTube and similar) sequenced, graded, and sound-designed.

• Matching static set for each video: thumbnail, social graphics, and ad variants in all required sizes.

• Motion graphics package per campaign: animated text, lower thirds, transitions, and brand intros/outros.

• Reusable template and project-file system that cuts setup time on the next round of similar work.

• Brand-consistent asset libraries maintained per client across both video and static formats.

• Iteration sets produced in response to performance feedback, delivered within agreed quick-turnaround windows.

KPIs (owned outcomes)

• Quality bar: Work ships to a senior standard in both video and design, consistently, without rework cycles caused by craft gaps.

• Brand consistency: Zero off-brand assets reaching clients after Day 90; fonts, colours, and treatment correct by default.

• Turnaround: Quick-cycle edits and variants delivered within agreed windows; throughput holds under volume.

• Integration: Video and static assets for a campaign ship as one coherent set, from one owner, without a designer-to-editor handoff.

• Iteration speed: Performance-driven variants produced fast enough to keep pace with testing cadence.

• Leverage: Template and project-file systems measurably reduce setup time on repeat work.

Skills & experience

Essential (non-negotiable)

• 4+ years producing both video edits and graphic design assets in an agency, in-house creative team, or high-volume content environment.

• A portfolio that proves both halves: finished video work (short and long form) and static design work (thumbnails, social, ad creative), not one discipline with the other bolted on.

• Video: Strong command of Adobe Premiere Pro and DaVinci Resolve for cutting, sequencing, and colour grading.

• Motion: Adobe After Effects for animation, text treatments, simple VFX, and overlays.

• Design: Adobe Photoshop and Illustrator, and Figma, for conceptualising and producing static assets.

• Quick turnaround: Comfortable with lightweight tools (CapCut, Canva Pro, or equivalent) for speed-first work.

• Real fluency in typography, colour, layout, and hierarchy, and the discipline to carry it into a video timeline.

• Demonstrated ability to hold brand consistency across both video and static output.

• Self-directed in a remote-first team; clear, low-friction communicator who delivers without hand-holding.

Desirable

• Experience producing performance creative built to be A/B tested and scaled, not only brand-film work.

• Sound design and audio editing skill beyond basic level.

• Familiarity with social platform mechanics and what makes a hook hold in the first three seconds.

• Experience mentoring or reviewing the work of junior designers or editors.