Founding Sales Lead

Relay is the validation engine for founder-led companies. Most salespeople who want to run their own thing never make it, because the hardest part isn't selling, it's finding people to sell to. We take that off the table. You get a pipeline of clients teed up from day one. All you have to do is execute and scale the business.

Bifrost Studios builds and backs early-stage B2B companies, more than 20 today and heading for 100. They all hit the same wall: they need real external proof that someone will buy before they can scale or raise. Bifrost Forge is the engine that services the portfolio, and Relay is the part of Forge that produces that proof through cold outbound and booked, qualified meetings.

And here's the part that matters most: you won't just run the playbook, you'll help build the machine that runs it. We have the tools and the resources to automate the grunt work. We want someone who is hungry to build those systems with us, not someone who waits for them to be handed over.

Tasks

Every killer salesperson eventually has the same thought: I could run this better myself. Then they hit the wall everyone hits. No clients. No brand. No pipeline. Cold-starting a book of business is brutal, and most quit before it works.

We've already done that part for you.

• A ready-to-go pipeline. A pipeline of Bifrost portfolio companies ready to go from week one. You don't hunt for your first clients. You execute on business that's waiting.
• The grunt work, automated. Lists, enrichment, lead scoring, multi-channel follow-up, compliance, reporting. We are building an AI stack to automate all of it, and we want your hands on it. You don't burn your day on admin. Humans do the calls. AI does everything else.
• The upside, yours. Co-founder economics, not a salary with a ceiling. You build it, you own a real piece of it.

You bring two things that can't be handed over: the ability to get a stranger on the phone and turn them into a booked, qualified meeting, and the instinct to build the systems that let one person do the work of a team.

What you'd build

The model is simple: systems plus a caller. You're the caller. You're also the one obsessed with building the systems that mean one caller does the work of five. That obsession is the job.

• Phase one. We build the first systems. You dial. You run live validation sprints for portfolio founders, booking qualified demos straight into their calendars. This is where you prove the motion and learn what converts.
• Phase two. You systematise and automate. Every client teaches you something. You turn each one into a documented playbook, and with our stack into automated workflows, so the next runs faster and cheaper. The library and the automations you build become the asset.
• Phase three. You scale. You stop being the only caller. You build and run a marketplace of vetted hunters paid per qualified meeting, or a sales team, and you stack clients by ICP family so one motion serves several at once. This is the empire: you on top of a system, not a headset.

Year one, success looks like you personally booked solid, three or more sprints running in parallel, with playbooks and automations good enough that your next hire steps into a system instead of a blank page.

Requirements

You, if this is you

• You're a killer closer who's already led. Ex-head of sales or first commercial hire at a scale-up. You've smashed numbers and you've built and run a BDR or cold-calling team yourself, on the phone, in a European market. You are not a career SDR and you are not an inbound AE waiting for warm leads.
• You're an automation builder at heart. You're on top of modern outbound and AI. You already lean on dialers, Clay, LLM workflows and agents, and you get a kick out of wiring them together. You see automating the boring 70% as the leverage that turns a salesperson into an owner. We supply the tools and the budget. You bring the hunger to design the systems and processes that compound.
• You're current. You know what actually works in 2026, not 2019. You have a real opinion on phone versus warm channels and on what AI has done to email outreach.
• You learn a buyer fast. Drop you in front of a new market and within days you know how they talk, what they fear, and what makes them say yes.
• You're a builder, not just a seller. You write the script, the SOP, the report. Turning a messy motion into a repeatable, automated system gets you out of bed.
• You think like an owner. Throughput, quality, margin, your team's number, not just your own. You'll be hiring and managing callers inside 18 months.
• You want the upside. You'd rather own a slice of something you built than collect a safe cheque inside a big company that overpromised and underdelivered.
• You speak Danish and English. Both are required. You'll be calling into Danish-speaking markets and running the portfolio in English. More languages (German, French, Italian, Spanish or another Nordic language) are a real plus given where our clients sell.

Not for you if you manage from a spreadsheet and won't pick up the phone, you want the automations built for you rather than with you, you hand off the moment it gets interesting, or you need a marketing engine and a brand behind you to perform.

Benefits

What you get

• Clients from day one. A real pipeline, already lined up. First pilots run free while we prove it, then it's a paying book.
• An AI stack you help build. Lead intelligence, orchestration across phone, WhatsApp, SMS, LinkedIn and email, compliance, and reporting that writes itself. You don't just direct it. You shape it, and over time you own its roadmap.
• Co-founder upside. Competitive salary + uncapped profit share/bonus + equity.
• Your choice of risk. Go equity-heavy or profit-share-heavy. You pick the structure that matches your appetite.
• Pay tied to what matters. Variable comp follows qualified demos delivered and MRR converted. We won't pay you to optimise something we're not measuring.
• Remote, lean, fast. No office, no bloat, no politics. Just the work and the upside.

Your first 90 days

1. Plug into the model and get the AI stack running for you.
2. Take two portfolio clients to booked, qualified demos in founders' calendars.
3. Build your first two playbooks, and the first automations and reporting that prove what's working.
4. Walk out of the quarter with a repeatable, increasingly automated motion and a clear path to scale, the first bricks of the empire laid.