Email Campaign Marketing Manager - Minnetonka, MN or Cypress CA or Horsham, PA or Telecommute

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Posted 2 days ago United States $79k - 142k (US Dollars)
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Job Description

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Email Campaign Manager is responsible for managing the e-Communications (Emails and SMS) planning, execution, and distribution to consumers through a variety of digital platforms. This person will partner with enterprise wide stakeholders to establish planning activities and tactics that improve the consumer experience and elevate our relationships with constituents across all business segments. The person will possess the knowledge of and have great passion for technology and innovation and seek to manage their team in consistent communication improvements via email, SMS, web, mobile and other digital channels.

This role is part of the Government Programs Marketing - Digital team that places great emphasis on efficiency, process and data, which are key attributes to how this manager will craft their roadmap for future improvements and enhancements. This person will participate in and represent Digital Marketing as a manager on critical business wide consumer initiatives, providing their knowledge and expertise on Medicare & Retirement, Insurance Solutions, Community & State, and Individual Exchanges processes, data needs, and platform opportunities. Team dynamics is important to our success, and this person will emulate our United Culture in their interactions as a manager of the team.

In addition to maintaining current communication processes, this person will identify process, channel, and technology improvements to enhance our efforts. This person will craft planning activities and approaches that include platform and distribution best practices, cutting edge vendors and technology, partnerships with other UHC/Optum businesses, positive collaborations with other functional areas that supply information, and overall distribution methodologies. The person will build strong working relationships with key stakeholders, collaborating on new approaches, identifying business needs, supporting the consistent flow of information and helping to build strong internal relationships, distribution partners and members. As a manager within Digital Marketing, this person will provide email planning and oversight, increased engagement levels, incorporate offline to online practices and analytics, emphasize the use of data and analytics in their decision making, and will deliver results and information to business partners in a positive, thoughtful and constructive manner in order to improve engagement rates for all communications and audiences.

If you are located within Minnetonka, MN or Cypress CA or Horsham, PA or US, you will have the flexibility to telecommute* as you take on some tough challenges.

Primary Responsibilities:

  • Work closely with the Email Marketing Director to develop a clear email and SMS program strategy
  • Develop and maintain a tactical roadmap that aligns with the email and SMS roadmap with clear KPIs
  • Develop and refine consumer conversions, engagement, and retention opportunities
  • Establish and maintain end-to-end process for campaigns that includes the strategy, review, approvals, measurement, insights and optimizations
  • Serve as the main contact for all day-to-day campaign requests and prioritize based on bandwidth and business goals
  • Manage email and SMS campaigns throughout the consumer lifecycle to maximize conversion and retention
  • Host weekly status calls with stakeholders and identified team members to provide and receive campaign and project updates
  • Create business requirements, milestones and timeline documentation for stakeholder review and approval
  • Ensure overall success of daily operations by managing marketing calendar, production process, and campaign results
  • Provide cross-functional communications and requirements regarding project and campaign status and challenges
  • Understand campaign and project goals to provide guidance and consultation on strategy and supporting tactics
  • Ensure all email campaigns comply with current email best practice in the industry
  • Review and approve email and SMS campaign copy deck to ensure they align with templates, best practices, and consumer journey
  • Identify rigorous A/B and multi-variate test-and-learn methodologies to achieve desired results
  • Partner with key stakeholders to understand the campaign or project goals to measure success/failure against
  • Develop, own and present email and SMS quarterly performance insights from campaign/project analytics and metrics to stakeholders, along with optimization improvements for future consideration
  • Report regular conversions and retention reports generated through email marketing campaigns to the Email Marketing Director and stakeholders
  • Collaborate with stakeholders to identify omni-channel opportunities to enhance the email and SMS program

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's degree or equivalent experience
  • 3+ years of experience with marketing, digital, and email experience
  • 2+ years of experience leading or managing people
  • 2+ years of experience managing relationships, contracts and project work conducted by e-communications vendors, external partners and contractors to ensure stakeholder satisfaction as well as on-time, on-budget delivery of projects
  • 1+ years of experience with Salesforce CRM and marketing cloud
  • Advanced or higher level of proficiency in an Email/SMS design and deployment application
  • Advanced or higher level of proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • Advanced expertise in email marketing, online marketing, databases, content management and data-driven direct marketing
  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders

Preferred Qualifications:

  • Healthcare experience
  • Medicare experience
  • Familiarity with Federal and State regulations, CAN-SPAM compliance regulations
  • Adobe products (Adobe Experience Manager, Adobe Analytics, and Adobe Target)

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

Colorado Residents Only: The salary range for Colorado residents is $79,700 to $142,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Email Campaign Manager, Government Programs, SMS Marketing, Email, Roadmap, Marketing Strategy, Marketing Campaigns, Digital, Email Experience, Minnetonka, Minnesota, MN, Cypress, California, CA, Horsham, Pennsylvania, PA, Telecommute, Remote