e-Marketing Coordinator

An exciting opportunity to join the Technology Networks eMarketing team. The primary responsibility of eMarketing Coordinator (CSD Operations) will be to support the eMarketing team with campaigns and admin tasks, such as management of end-to-end campaigns, landing pages, and custom forms. Additionally managing processes for, email marketing (including builds, approvals, list creation, and execution), including analysis and reporting (weekly/monthly reporting to TN teams)

The successful candidate will report to the CSD Team Lead, to ensure the seamless execution of programs and the efficient operation of lead generation initiatives. Additionally, will liaise with external clients, and cross function departments such as Marketing, Sales, and Design.

Responsibilities:

• Responsible for the building, monitoring, and maintenance of lead generation landing pages, including custom form creation.
• Responsible for the eMarketing promotion schedule of lead generation campaigns, including: building, and deployment of promotional eBlasts for lead generation campaigns.
• Responsible for specialized lists in HubSpot and List Builder to support eMarketing for lead generation campaigns.
• Responsible for the construction, deployment, and monitoring of E-Drip / workflow campaigns.
• Responsible for various other lead generation promotions including: compendiums, multi-sponsored content as needed per campaign, and additional promotional needs as required
• Coordinate with Paid Social Media teams to set up and execute campaigns as needed.
• Responsible for monitoring and following up with external clients, Writers and Design to ensure timelines are met for campaign goals.
• Responsible for communicating any and all updates on lead generation campaigns, including, but not limited to launch timelines, materials required, changes needed, and analysis of launched campaigns.
• Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
• Support with additional tasks, that may include, but not limited to: newsletter and 3rd party eBlast support, Editorial Calendar, and various other tasks under the TN eMarketing umbrella.

Qualifications:

• 2+ years of experience working with email marketing.
• Experience with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
• Basic knowledge of HTML & CSS
• Excellent communication skills to report results to stakeholders and work cross-functionally with multiple departments and multiple brands.
• Industry Expertise: Familiarity with the digital publishing, lead generation campaigns, or science sectors is highly desirable.
• Post-secondary education in marketing, project management, business, or related field

Necessary Skills and Experience:

·         In a current marketing role

·         Data-driven

·         Highly organized

·         Excellent attention to detail

·         Efficient

·         Ability to handle multiple tasks at any one time

·         Customer focused

·         Effective communication skills

·         Enthusiasm and self-motivation

·         Ability to work in a fast-paced environment