Director of SEO
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato’s mission is to be the most innovative, tech-enabled media company connecting consumers to the world’s leading brands.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato’s success comes from a diverse, energetic culture and a high-performing, entrepreneurial team.
We are looking for someone to lead and own our organic search strategy for several websites, including our flagship site, FinanceBuzz.com.
You’ll build and mentor a team of SEO specialists. Your team’s mission is to help more people discover our content in the right place and at the right time, so they can find products, services, and advice to help them unlock the benefits of financial freedom and realize financial independence.
This role requires partnering with teams across the company. You’ll partner closely with the editorial team to make our content more discoverable, findable, digestible, and readable for both users and the search engine powers-that-be. You’ll also work closely with our monetization team to optimize our content and build an overall strategy that increases revenue per session for our organic traffic. And you’ll partner with the product and engineering teams to ensure our technical SEO is an A+ at all times and to test new page UI/UX to improve page performance.
To be successful in this role, you need to be comfortable moving between high-level strategy and in-the-weeds work. You need a passion for numbers, as well as a strong editorial sensibility and understanding of content quality.
If you’re constantly curious and love digging in to find solutions to problems, if you’re passionate about SEO and you’re always learning something new and uncovering insights, and if you love helping people through the power of organic content, then this role is for you!
Responsibilities in Role
What You Need to Succeed
Want to make your impact in a profitable, high-growth company?
Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.