Director - Lead Generation Marketing

Director, Lead Generation Marketing

Location: Remote | Department: Marketing

Collage Group

Collage is the only AI-enabled cultural intelligence engine helping brands unlock growth with curated, data-driven insights. Our proprietary platform fuses consumer, brand, and industry insights from 26 billion primary data points to decode why consumers behave the way they do - giving marketers the edge to connect authentically, boost brand loyalty, and futureproof their strategies.

The Role

We’re looking for a Director/Senior Director of Lead Generation to take ownership of our customer acquisition strategy and fuel our next stage of growth. Reporting directly to the CMO, you’ll build and execute demand generation strategies that attract, convert, and nurture high-quality leads - driving real business impact. This role is perfect for a data-driven, results-oriented marketer who thrives in high-growth environments and is obsessed with optimizing the sales pipeline.

What You’ll Do

• Own lead generation strategy - develop and execute multi-channel campaigns across content marketing, SEO, CRM/email marketing, LinkedIn social selling, paid advertising, landing pages, and industry events.
• Optimize the funnel - focus on lead quality, conversion rates, and revenue impact, ensuring marketing efforts translate into tangible sales opportunities.
• Collaborate cross-functionally - partner with sales, product, and customer success to align marketing strategies with business goals.
• Drive Account-Based Marketing (ABM) - work with sales leadership to target high-value accounts and refine inbound lead follow-up strategies.
• Measure and refine - track performance metrics, optimize campaigns through A/B testing, and continuously refine tactics to maximize ROI.
• Think like a startup - be ready to pivot, innovate, and roll up your sleeves as needed in a fast-moving environment.

What You Bring

• Proven success in B2B demand generation - 10+ years of experience driving revenue growth in high-growth B2B environments. MUST have experience selling software into the marketing/advertising ecosystem (SaaS research, insights, martech, adtech, or similar).
• Deep expertise in digital marketing channels for lead gen - SEO, PPC, email marketing, ABM, social media, and conversion rate optimization.
• Strong analytical skills - ability to track and optimize key performance metrics, from lead funnel efficiency to campaign ROI.
• Sales-first mentality - you don’t just generate leads - you think about how to make them better, more qualified, and more likely to close.
• CRM and automation mastery - hands-on experience with marketing automation tools and CRM systems to streamline lead nurturing and pipeline growth, ideally Marketo.
• Entrepreneurial mindset - proactive, adaptable, and ready to experiment with new tactics to drive results.

Why Join Collage?

• Lead with cultural intelligence - help brands authentically connect with diverse consumer segments.
• Make a real impact - own a high-visibility, revenue-driving function with direct influence on company growth.
• Join a fast-growing team - be part of a mission-driven company that values innovation, collaboration, and results.

All employees must be authorized to work in the United States. Please note that while we are happy to hire remote, we are only able to employ people in the following US States: CA, CO, CT, FL, GA, IL, IN, KS, MD, MA, MN, MO, NJ, NY, NC, OH, PA, RI, TN, TX, VA and DC.

About Us: Collage is the only AI-enabled cultural intelligence engine that provides brands with curated, actionable, cultural insights to accelerate revenue growth. Only Collage fuses consumer, brand and industry insights from 26 billion primary data points to provide brands with unparalleled depth of insights on the why behind consumers’ behaviors. The combination of the always-on, easy to use, updated daily tech platform with the best-in-class cultural strategists provides a unique competitive advantage for the world’s leading brands. Collage enables marketers and insights professionals to futureproof their brands, identify and win with the fastest-growing segments, increase brand resonance and loyalty, and authentically activate across all the marketing levers. Founded in 2009, culture has always been at the company’s core. Collage is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.

Collage Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.