Digital Marketing Specialist

 Posted 3 months ago
  
 Norway
  
2-5 years experience
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AI Summary

The specialist will collaborate on SEO and local search strategies, conduct audits, and implement optimizations to drive organic growth. They will also assist in managing and optimizing PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads while monitoring performance for ROI.

Our promise:

  • You choose how you'll work with us: remote-first or at our offices in Timpuri Noi Square, Bucharest (during the onboarding process);

  • We support your career growth through continuous learning, coaching, and mentorship programs;

  • We promise you a feedback-driven culture that inspires healthy communication;

  • A friendly, professional, and supportive team is waiting for their new teammate;

  • We designed benefits that give you the power to create balance in life, on and off work.

As a Digital Marketing Specialist at Zitec, you will:

Main activities:

  • SEO & Local SEO (GEO) Support: Collaborate on the development and execution of SEO and local search strategies across different industries. You will conduct audits, monitor rankings, and implement optimizations to drive organic growth.

  • PPC & Paid Advertising: Assist in managing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. You will monitor performance closely and propose adjustments to ensure efficient ROI.

  • Data Analysis & Reporting: Use Google Analytics 4 (GA4) and Data Studio to track performance, turning complex data into clear, actionable reports that help guide client decision-making.

Secondary activities:

  • Content Marketing: Help plan and create high-quality content (blogs, social media, newsletters) that aligns with our broader marketing goals.

  • AI & Innovation: Actively experiment with new AI tools and marketing technologies. We encourage you to suggest new ways to automate processes and improve campaign effectiveness.

  • Project Collaboration: Work closely with both internal teams and external stakeholders, ensuring that projects are delivered to high standards and that client needs are met proactively.

  • Budget Support: Assist in managing campaign budgets, ensuring that spend is allocated effectively to drive the best possible results.

What about you?

  • Digital Marketing Versatility: You have a well-rounded background and 2–4 years of experience working across multiple channels (SEO, PPC, Social Media, Email Marketing, and Analytics). You understand how these activities interact to create a cohesive marketing ecosystem and are comfortable jumping between them to meet diverse client needs.

  • Industry Agility: You have experience collaborating with various stakeholders (clients, internal teams) and can quickly adapt your strategy to the specific nuances of different industries.

  • Technical Proficiency: Advanced knowledge of Meta Ads, Google Ads, GA4, and Looker Studio. You are comfortable diving into data to extract insights.

  • Tech-Forward Mindset: A genuine passion for emerging marketing tools, with a strong interest in how AI can scale your productivity and creativity.

  • Collaborative Spirit: While you work effectively with minimal supervision, you are a team player who thrives on contributing to and learning from the broader team’s strategic vision.

  • Excellent Communication: Strong written and verbal English skills; you have the ability to present complex data clearly and persuasively to both team members and clients.

  • Nice to Have: Experience with an all-in-one marketing platform and relevant professional certifications (Google Ads/Analytics/SEO Certification).

Our process starts here. What should you expect?

  • A get-to-know discussion with your recruiter, Alexandra;

  • A technical discussion with our Digital Marketing Director and our Head of Integrated Marketing Department.

Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.

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