Digital Marketing Specialist

We need an English-fluent Digital Marketing Specialist, based in Latin America, available to work remotely.

We are looking for someone with exceptional communication and relationship-building skills, who embraces changes while maintaining strong attention to detail. An interested and proactive person, who's constantly learning and improving their skills.

Are you the one we are looking for?

Responsibilities:

• Develop and execute social media strategies to enhance brand awareness and audience engagement.
• Create, schedule, and manage social media content across platforms like Instagram, LinkedIn, Facebook, and TikTok.
• Monitor trends and analytics to refine strategies and improve engagement.
• Plan, design, and manage email campaigns, including newsletters, promotional emails, and automated workflows.
• Segment audiences for personalized outreach and lead nurturing.
• Track key performance metrics (open rates, click-through rates, conversions) and optimize campaigns accordingly.
• Build and execute multi-channel digital marketing campaigns that align with business goals.
• Collaborate with design and sales teams to develop content that drives conversions.
• Analyze campaign performance and make data-driven adjustments to maximize ROI.
• Use tools like Google Analytics, Meta Business Suite, and HubSpot to track campaign success.
• Conduct A/B testing for email subject lines, ad creatives, and landing pages.
• Provide regular reports with insights and recommendations for improvement.

Requirements:

• 3+ years of experience in digital marketing, social media management, or content creation.
• Strong Experience with HubSpot as a primary tool for Marketing.
• Strong knowledge of email marketing platforms.
• Ability to develop and execute marketing strategy plans, aligning with the company's established goals.
• Proficiency in Canva or Adobe Creative Suite is a plus (Photoshop, Illustrator, InDesign).
• Experience with social media scheduling tools (Hootsuite, Buffer, or Sprout Social).
• Strong analytical skills with experience in campaign performance tracking and reporting.
• Excellent written and verbal communication skills.
• Ability to multitask and adapt in a fast-paced environment.