HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of. Join us.Live
What you will do
Lets do this. Lets change the world. In this vital role the Senior Marketing Manager will play an integral role in continuing the momentum of an incredibly strong Inflammation portfolio at Amgen. This is an exciting opportunity to join a dynamic and highly motivated marketing team. This position will spearhead the strategic development and execution of digital promotions including omnichannel campaigns, media plans, website creation, banner ads, search, emails and the advancement of marketing plus intelligent technology integrations to drive a holistic customer experience. This individual will also closely collaborate with the broader promotions team to ensure a seamless delivery of brand messages to customers.
The successful candidate will also work with the extended brand team, marketing operations, IS, and sales force to ensure successful alignment with brand strategy and rollout of materials throughout the year. This position will impart strong leadership and cross-functional collaboration with internal and external partners, including the MAC team, the Reimbursement Access & Value (RAV) team, the Commercial Analytics team, and external vendors. You will report to the HCP Marketing Director.Responsibilities include:
Create HCP digital vision and strategy roadmap to achieve brand strategic imperatives and behavioral objectives
Provide expert-voice in the future of how digital (marketing technologies), data intelligence, and HCP media should be architected and implemented within both brand and cross-functional teams
Partner closely with HCP promotions to help develop brand strategy
Establish digital programs to meet brand objectives and stimulate appropriate demand for these products
Develop omnichannel integrated communication plans in collaboration with agencies and use internal enterprise data solutions.
Lead strategy and implementation of HCP media plan
Coordinate with brand team and cross-functional partners to produce tangible digital marketing success
Innovate alternative channel strategies based on customer insights and an understanding of the brand's business needs.
Develop and employ investment models, measurement plans and tracking systems to assess program potential, success and optimization.
Participate in the discovery and implementation of new technology to achieve goals
Develop engaging multi-channel and digital programs for prescribers and office staff professionals
Develop segmentation recommendations and implementation.
Manage external agencies and resources to implement and optimize digital initiatives
Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and effective communications
Handle budgets and closely monitor performance, ensuring cost-effective delivery of all programs
Work with Commercial Data and Analytics (CD&A) team to develop and execute research and measurement testing needed to develop programs and project/measure expected returns
Domestic travel required (approximately 20%) Subject to corporate travel policy during COVID restrictions
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek will have the following qualifications:Basic Qualifications:
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOr
Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOr
Bachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOr
Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOr
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationPreferred Qualifications:
5 or more years digital marketing experience
Experience in biotech/pharmaceutical category. Agency experience
Experience in spearheading a wide range of successful digital campaigns including strategy and development of websites, CRM journeys, paid search, organic search, HCP endemic and programmatic display, online video, connected TV and targeted HCP programs
Experience incorporating market research and clinical data into compelling campaigns
Experience with marketing technologies with an ability to enhance business logic behind algorithmic recommendation engines and navigate system-based complexities working closely with IS, data science and marketing operations
Experience in partnering with advertising and media agencies and a track record of successful agency partnership and management
Highly motivated self-starter who seeks challenging tasks
Early adopter attitude, with strong desire to create meaningful innovation
Excellent communication skills
Strategic problem solver able to see the big picture, without losing sight of details
Comfortable gathering data and quickly making decisions
Collaborative teammate with the ability to motivate and influence others
Ability to work in a highly matrixed environment
Strong organizational and project management skills
Flexible and adaptive to a changing environment
What you can expect of us
As we work to develop treatments that take care of others, so we work to care for our teammates professional and personal growth and well-being.
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
for a career that defies imagination
In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.
Equal Opportunity Statement
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Amgen requires all staff in the United States, Puerto Rico and Canada to be vaccinated from COVID 19 as a condition of employment. In accordance with applicable law, Amgen will provide reasonable accommodations to staff members who qualify on the basis of a medical reason or a sincerely held religious belief, practice, or observance. Such accommodation may not pose an undue hardship to Amgen, its operations, or its staff.