Digital Marketing Manager / Specialist (remote options available)

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Posted 11 days ago Worldwide £35k - 40k (British Pound)
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Job Description

Digital Marketing Manager / Specialist
Swansea, SA5 (remote working possible, WFH - up to 3-4 days per week)
£34,000 - £40,000 plus excellent benefits
Key Skills: PPC, Paid Campaigns, E-Commerce, Marketing Manager, Executive, Online, Marketplace, Digital, Google Ads, Display, SEO, Affiliate, Social Media, Email Marketing, E-Marketing, Digital Media Campaign, website, shop, brand, UX, UI, conversion, Amazon, Shopify, Google Analytics, Google studio, WordPress, HTML

My client is an innovative organisation who is looking for an experienced Digital Marketing Manager / Specialist to join their team on a permanent basis. This is a fantastic opportunity for someone to improve, develop and lead online marketplace platforms through a compelling online presence.

You will be working in a dynamic marketing environment, and part of an enthusiastic, motivated and dedicated team, working within an industry which is experiencing unprecedented growth.

The role can offer flexible remote-working - ideally you would be in the office for 2 days per week, but 1 day per week will also be considered for the right candidate.

The Digital Marketing Manager / Specialist Role:

As the Digital Marketing Manager, you will improve, develop and implement the platform and leading online marketplace platforms. You understand the route to consumer, and you use your digital expertise to drive web traffic and on-site conversion through compelling online presence. You are responsible for maximizing results from our paid social media and paid digital marketing campaigns. You'll report overall digital performance and metrics to the Head of Marketing including turnover, traffic and conversion rates, as well as make ongoing recommendations for optimisation of existing activity and identify additional online sales opportunities. Together with the Marketing team you will develop our web storefront, customer journey, UX and CRM and take ownership of International E-commerce opportunities. You have an affinity with exploring new sales and marketing opportunities to grow the brand in the UK as well as internationally.

Digital Marketing Manager / Specialist Duties:

  • Plan, Implement, maintain and optimise paid media campaigns for all points of the funnel (including but not exhaustive: Retargeting, PPC - Google ads, display, SEO, Affiliate Programmes and social media).
  • Own and implement our ongoing e-mail marketing output and strategy.
  • Reporting ongoing performance and recommending improvements where necessary.
  • Build insight-driven audience segments to drive targeted digital media campaigns.
  • Provide in-depth analysis and reporting to generate actionable digital marketing initiatives and drive wider strategies.
  • Daily Operation, maintenance and reporting of performance of our web-shops.
  • Act as the digital brand guardian, ensuring coherent messaging and communications across all digital platforms.
  • Work closely with the marketing team to create content to enrich and drive the E-Commerce platforms.

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The Digital Marketing Manager / Specialist - Requirements:

  • Strong E-commerce and digital experience.
  • Solid experience with paid media campaigns (including retargeting, PPC - Google Ads, display, SEO and social media.
  • Solid understanding of E-commerce environment: UX/UI, funnel management and conversion.
  • B2C experience delivering growth in sales across Amazon, Shopify and other E-commerce platforms.
  • Experience using Google analytics, Google studio, Merchant centre and similar reporting suites and dashboards.
  • Experience in content management systems including Shopify, WordPress or similar platforms.
  • Experience with A-B testing.
  • In addition, any knowledge of HTML5, CSS3 and the Adobe Creative Suite would be a bonus (although not a requirement!)

In return, my client offers the chance to play a key role in a fast-paced and energetic setup. It is also a real opportunity to help define the marketing structure as the company continues to grow.

WFH - working from home is the norm for this client, although it's preferred that you will be in the central Swansea office for at least 1 day per week. There is flexibility on both salary and remote working options for the right candidate. Sound interesting and something you would love to be part of? Apply today!

Integral Recruitment is acting as an employment agency in regard to this vacancy.