Digital Marketing Manager

Apply for this position Please mention DailyRemote when applying
Posted 2 months ago United States Salary undisclosed

Job Description

Do you LOVE data, marketing, and all things technology-related, or have a knack for figuring out the behind-the-scenes aspects of Internet marketing & eCommerce?  Do you have an uncanny attention to details? Are you someone who is organized and knows how to make things happen? Do you have experience in the world of technology, blogging and/or Internet marketing? Are you a strategic thinker?

We are looking for a full time Digital Marketing Manager to serve as the point person for managing & optimizing our funnels, including but not limited to driving leads & conversions through paid advertising (Facebook, Pinterest & Google), tracking performance, and helping to build and optimize all pieces of our funnels, well as assist with the digital marketing components of our key promotions and launches.

To be perfect for this position, you should already have a solid grasp of the online marketing world, and a good understanding of how it all works, including lead magnets, opt-in pages, sales pages, email marketing processes, webinars, and paid social marketing, (if any of those phrases are brand new to you, this is not the position for you), but you should also be super eager to continue learning new skills, and to keep up on the latest industry developments. Not only that, you should understand what it means to be a driver–not just the person who takes care of the tech, but the person who understands how to actually drive sales through effective  paid ads while continually optimizing for conversions.

You should also possess strong communication skills, be a self-starter and team-player, be willing to take ownership and accountability for the duties and responsibilities of the job. This person will have a strong drive to succeed and a true LOVE of data and analytics. Experience with Infusionsoft, Hubspot, WordPress, and Leadpages is strongly preferred.

This position has high expectations. But if you’re the person we are looking for, you’re the type who gets motivated by high expectations.

RESPONSIBILITIES:

  • Campaign Building & Execution: Assist in configuring, operating, and integrating our CRM with other online tools, like Shopify. Create and maintain comprehensive project documentation.
  • Content Marketing: Understanding how content marketing works, including lead nurturing, lead scoring, content management, and content delivery activities.
  • Digital Marketing + Strategy: Experience with email, mobile, web, and other digital media, including marketing campaign best practices.
  • Paid Social Advertising: Experience running profitable Facebook and Pinterest ads and making decisions based on data and analytics.
  • Data & Analytics: Assist in measuring the success of marketing efforts through various analytics and reporting findings to empower high-quality decision making in real time. Understands how to derive data, including lead costs, customer lifetime value, etc.
  • Technologies Used: Infusionsoft, Facebook Business Manager, Hubspot, Zapier, Proof, PlusThis, Google Analytics, Revenue Conduit, Memberium, LeadPages, Graphly, WordPress, Slack, Google Calendars/Email
  • Methodologies Used: We pull from a wide variety of online marketing strategies, prior experience is preferred.
  • Quality Control: Tests and re-tests everything, serving as the final check before something goes live, and is also responsible for knowing if the work being delivered by the team is on brand and of appropriate quality.
  • Optimization: Understands the power of split-tests and optimizing funnels to improve conversion rates; excels at optimizing & tracking all aspects of funnel conversions.

Please note that we are looking for someone to fill a FULL-TIME position.  We are a small but quickly growing company, and all of our employees work remotely.

Location: US Locations Only