Content Marketing Team Manager

 Published 7 days ago
    
 Worldwide
    
 Not provided in the job description
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JOB SUMMARY

Reporting to the VP of Marketing, this person in the Storyblok Marketing Division will be
responsible for leading and developing the content marketing team. This team is responsible for
our content experiences - from website content to editorial content, to thought leadership assets.
This role manages a team of content creators - written and video – requiring subject matter
expertise as well as great creative content skills.


ESSENTIAL JOB FUNCTIONS


● You will define the content strategy that supports our overall company goals and efforts, while
leading, retaining, and building out the content marketing team.
● You will lead and orchestrate the experience for storyblok.com as well as our video strategy
and how content can ongoingly be improved throughout the entire user experience /
lifecycle.
● You will set priorities for our content team(s), support different teams with content needs while
enabling your team to create best-in-class content along the entire funnel (from awareness
and thought leadership to product education and product enablement)
● You will monitor, own and optimize our organic traffic KPIs to gain conversions from our core
topics we want to be found fore
● You will work closely with everyone at Storyblok who creates content and oversees & ongoingly
improves processes that allow us to scale with great content that educates and converts
prospects in our ICP.
● You will own and report on key Content KPIs as well as a content budget (e.g. for content
production, agency support, video)

● You will implement best practices on content planning, user journeys and content information
trees.
● You should be are able to analyze and optimize content end-to-end: From user intent to ad copy to
landing page conversion optimization to the sales funnel
● You will support your team to create landing pages, editorial content, thought leadership, gated
content and other lead magnets

EDUCATION AND EXPERIENCE
● 3+ years of experience in content marketing for B2B SaaS
● Track record of managing content marketing teams and budgets
● Experience growing ARR through content marketing
● Experience working with Google Search Console, SEO tools, Google Analytics 4, Storyblok
as a CMS
● Excellent written and verbal communication - english native required

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