Consumer Marketing Director

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📅  Posted 18 days ago 📍 United States
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Job Description

You’ll help to lead a talented team, with direct reports, to create disruptive strategies for consumer campaigns and content that reach multiple generations who expect more from the foods they choose to eat and drink and who demand not only progress when it comes to environmental practices, but the desire to do even more to get to a greener planet together.

You will lead, manage and measure ambitious programs aimed at increasing trust among Gen Z and Millennials Parents, while engaging with them in their channels through paid advertising, digital marketing, influencers and more. You’ll take research and insights to drive timeless communications strategies that build the marketing foundation for our dairy farm families and share outs of key learnings to multiple dairy stakeholder audiences. This position will also provide the opportunity to play a key role in multi-year organizational planning strategy.

Our ideal teammate has a solid Marketing background and experience leading strategy and a variety of promotional projects end-to-end along with agencies. To be successful in this role, you should be curious – staying on top of the latest marketing trends and movements, creative – both in ideation and finding solutions to big and small problems, and passionate about positively contributing to an ag-loyal culture that takes pride in the nutritious and delicious products our dairy farmers produce.


We know that in order to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives.

Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). Our 401k provides up to a 10% match and includes a Roth account. Dairy MAX reserves the right to change or end its benefits plans or programs at any time.

Dairy MAX is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.

  • Oversee development, evolution and implementation of consumer and integrated communications efforts for the organization, including social media campaigns, website, digital media plan. - 50%
  • Regularly communicate with the entire communications team on an individual basis to ensure proper relationship development and strategy implementation of departmental goals and responsibilities. - 20%
  • Able to coordinate effectively across an integrated team and departments with various personalities and skillsets, cultivating integration across agency disciplines (e.g. planning, research, creative, influencer, digital, measurement and analytics), bringing the right holistic thinking and offerings to deliver against our business goals. - 15%
  • Determine with the Vice President, Corporate Communications individual training and /or development opportunities that will assist team members in achieving improved job performance and/or career objectives training and/or development opportunities for all communications team members. - 5%
  • Responsible for tracking and reporting results, trends, and opportunities to Dairy MAX management team and Board of Directors. - 5%
  • Serve on the Directors Team as a voice for Corporate Communications in the development of organizational strategy and manage expectations for practical integration of communications resources across the organization. - 5%
  • Bachelor’s degree in communications or marketing from an accredited college or university. Required
  • Minimum of 5 years management experience. Required