Job Description
The Business Development Representative (BDR) will be the face of HeartFlow within a specific geographic region. The BDR will work with customers to ensure that they are extremely successful with HeartFlow’s non-invasive cardiovascular diagnostic technology. It is your responsibility to drive adoption through the network of referring physicians. You will work with your accounts proactively to support, educate, and provide solutions to build high customer satisfaction. This is a customer- facing role with a primary focus on spending time with customers including Cardiologists, Primary Care Physicians, Nurse Practitioners, and beyond. Expect approximately 20-25% travel from a home office.
The HeartFlow analysis is a first-of-its-kind noninvasive technology that helps clinicians diagnose and treat patients with suspected coronary artery disease (CAD).
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Job Responsibilities:
- Will work with key strategic HeartFlow accounts to drive growth and adoption of a cCTA and FFRct clinical pathway. In these accounts, the BDR will develop and execute business development plans working closely with the account’s key stakeholders
- Facilitate cross-functional collaboration throughout the organization. Tools for program development could include key deployment of HeartFlow internal leadership and physician mentors, organizing and staffing of dinner programs, VIP Visits, organizing HeartFlow CT Pathway road-shows, referring physician office meetings, etc. This role will work closely with the other HeartFlow team members to include respective DSM, Marketing, Market Access, CT Apps, Product Development and Clinical
- Increase HeartFlow usage within the designated key strategic HeartFlow account by: 1) Maintaining and building relationships with referring physicians and other key clinical stakeholders 2) Educating customers on HeartFlow’s value proposition by giving presentations / having discussions with referring MDs 3) Promoting / championing HeartFlow and building advocac
- Production/Success/Achievement of the Business Development Representative will be evaluated and based on performance in active/targeted accounts(metrics): 1) Meet / exceed quota for the strategic HeartFlow account (within existing customer locations) 2) cCTA growth (conversion of non-invasive tests) and FFRct penetration / case growth over baseline (% and $) in assigned accounts.
- Proven sales skills and track-record of sales achievement
- Account development - Experience building and supporting strong clinical programs is preferred.
- Clinical / technical proficiency - Quick learner able to grasp new clinical/technical information and then disseminate to customers.
- Develop relationships with key account stakeholders, to include admin, admin support, key cardiologists, key referring physician practices, hospital marketing and key strategic personnel to drive awareness of a cCTA/FFRct pathway, broaden HeartFlow referrals, and deepen HeartFlow adoption.
- Work in a cross functional capacity to coordinate field and HQ resources needed to support focused customers and execute program development plans, support sales, marketing, education and training.
- Customer-focused mentality.
- Ability to explain medical technologies to referring physicians and health care professionals.
- Knowledge of cardiac patient pathways and diagnostic technology is preferred.
- Self-motivated and ability to initiate, organize, and complete projects.
- Excellent problem-solving ability, especially under pressure.
- Extremely strong work ethic.
- Works well in a cross-functional team environment.
- Ability to work effectively with customers from a wide range of technical and clinical backgrounds.
- Excellent verbal and written communication skills. Professional etiquette.
- Experience with Salesforce.com or similar CRM
- 4-year degree with5+years of related sales or clinical experience or 2-year degree with7+ years related sales or clinical experience.
- Degree in Science, Medical, Business, Marketing or Technical field is preferred.
- Prior experience in medical device, cardiology pharmaceuticals, cardiology radio-pharmaceuticals, hospital, or medical software is highly desired
- Experience with introducing new cardiovascular technologies into hospitals is highly desired
This position has an estimated base salary of $125,000, total target compensation of $200,000 with no cap on variable pay, and includes stock options. HeartFlow is a mature start-up, pre-ipo market place leader, changing the paradigm in Coronary Artery Disease Diagnostics.
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