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Business Analyst - Marketing Automation (Remote Work Options)

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Posted a month ago United States Salary undisclosed
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Job Description

A company built to serve you. It's your career, Shelter it!

If interested, please apply by:


Business Analyst

$44,609 - $64,950

Job Level: Individual Contributor

The job, in a nutshell:

This role is set to join our direct channel team, working to compete in the digital space with a new insurance brand. We're a small, agile and cross-functional team - so we need dynamic self-starters to hit the ground running and work well in a fluid, collaborative setting. We're customer-obsessed. We're data junkies. We test and optimize. And we like things that way.

Your day looks something like this:

Design and manage demand generation programs, including email campaigns, complex nurture tracks and database segmentations.
Build/set-up all campaign assets within the marketing automation platform including emails, landing pages, and forms. May lead collaboration with team members or agency partners to create assets.
Build reports and dashboards to manage detailed tracking of marketing programs across various channels, and collaborate with team members and agency partners to analyze data and translate analysis into actionable recommendations for optimization.
Collaborate with customer experience and marketing management to support essential marketing operations initiatives in Salesforce Marketing Cloud and Service Cloud such as lead scoring, lead nurturing, segmentation and data cleansing.
Develop, document, and enforce business rules, processes, naming conventions and procedures for automation.

We're looking for someone with:

3+ years experience with an enterprise-level marketing automation platform, with a preference for candidates with proficiency in Marketing Cloud
Experience in Marketing Cloud Implementation
Talent for writing marketing copy; portfolio/sample submission that includes email and advertising items required
Basic HTML and other technical skills required to build and troubleshoot email templates within Marketing Cloud
Strong understanding of marketing operations and processes, including how CRM and MA work together, A/B testing, campaign execution and measurement methodologies
Google Analytics understanding/experience
Ability to build positive, productive working relationships
Strong strategic thinking, problem solving and analytical skills
A desire to grow marketing skillset in an agile, start-up, collaborative environment
Ability to perform the essential functions of the position with or without a reasonable accommodation

Bonus if you have:

Marketing Cloud Administrator Certification
Working experience with Salesforce