Brand/Marketing Specialist - REMOTE

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Posted 2 days ago United States Salary undisclosed
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Job Description

Brand/Marketing Specialist - REMOTE**job details:**+ location:Rancho Cordova, CA+ salary:$25 - $35 per hour+ date posted:Wednesday, April 28, 2021+ job type:Contract+ industry:Finance and Insurance+ reference:837159**job description**Brand/Marketing Specialist - REMOTEjob summary:Our client has an 18 month contract opportunity for a **Brand & Marketing Specialist** in Rancho Cordova, CA.100% remote role but must be able to work west coast hours.This role has the potential to convert to a permanent employee.**Key Details:**This role will be part of a team that supports our client's Open Enrollment Marketing Team and their projects. Hybrid role between communications & marketing. Will be helping implement key strategy for general consumers that enroll in our client's benefit plan.**General Summary:**Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners.Essential Functions:Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunitiesEstablish short and long term goals, competitive positions and strategies for market segmentDevelop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segmentIdentify segment expectations, behaviors and attitudes and use this understanding to develop initiatives that ensure that the customer's experience delivers on our client's brand.Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration in order to keep our client competitive.Identify strategies, develop plans and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services and marketing programs meet the needs of this segmentEstablish goals and set targets to measure success of programs for the market segmentWork with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plansPartner with business areas to execute and gain adoption of programs in the field and at the account-specific level**Education/Experience**Bachelor's degree in Business, Marketing or related field or equivalent training, education and experienceFive experience in product or brand managementlocation: Rancho Cordova, Californiajob type: Contractsalary: $25 - 35 per hourwork hours: 8am to 5pmeducation: Bachelorsresponsibilities:Marketing & Brand managementqualifications:+ Experience level: Experienced+ Minimum 5 years of experience+ Education: Bachelors (required)skills:+ marketing communications+ client facing experienceEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.