Associate Director, Strategic Marketing

 Published 18 days ago
    
 United States
    
 80000 - 120000
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We are seeking an Associate Director of Strategic Marketing to support the global downstream commercial efforts of our spatial technologies. This position will be responsible for leading the execution of product marketing activities, ensuring Xenium and Visium are positioned, placed, promoted and specified correctly. This role will require interfacing with multiple product managers within the platform teams, marketing program management, marketing communications, sales and distribution teams. The position will report into the global Spatial Marketing lead.

The Associate Director will be responsible for building and supporting the go-to-market and sustaining marketing efforts by identifying and understanding the key market segments. This role will need to consider numerous factors such as market segments and research areas, customer personas, competitive products, and product market fit.  This individual will generate business plans on how to grow the sales funnel, identify gaps and provide solutions to sales and marketing enablement, and assign growth strategy for the platform among prioritized customer segments.  

What you will be doing:

  • Develop and maintain a where to play analysis and market segmentation in order to direct commercial focus and future growth opportunities. 
  • Drive a high level of interaction and engagement between other departments (e.g. product management, R&D, and applications) in order to rank product features and benefits across customer types and translate them into value propositions. 
  • Be responsible for execution of sales tools to target key customer groups and segments
  • Closely partner with segment marketing to develop relevant stories and compelling data for key areas of research and target customer types. 
  • Collaborate with sales partners to develop competitive positioning and objection handling
  • Implement and maintain "best practices" in product marketing.
  • Work in collaboration with Spatial Marketing Team, Marketing Communication, and Regional Marketing to actualize the global go-to-market plan
  • Ensure market information is acquired, competitive activity is monitored, and customer needs are identified.

Minimum Requirements:

  • BA/BS or equivalent degree in Life Sciences
  • A minimum 8 years of product marketing experience in the life sciences
  • Experience in developing marketing strategy and where to play analysis
  • Experience project managing activities with cross-functional teams
  • Must be able to build credibility and relationships across functions and levels
  • Ability to highly effectively communicate and influence internal and external audiences, using both oral and written communication skills
  • High level of organization, multi-tasking, and attention to detail
  • Ability to work in a fast-paced environment

Preferred Skills:

  • MS or PhD Preferred
  • Experience in instrumentation, single cell analysis, microscopy, data analysis, and/or spatial biology
  • Experience with tissue-based assays (e.g., spatial gene expression, in situ hybridization), NGS-based assays, and/or data analysis preferred
  • Experience with pathology, pharma, FISH, and/or microscopy is highly desirable
  • Market development and marketing communications experience highly desired

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