Amazon Advertising Specialist

Role: Amazon Advertising Specialist
Hours: 8am - 4pm Mountain Standard Time
Hourly Wage: $6 - $8 (Open to negotiation based on experience)

Lago is excited to invite applications for the role of Amazon Advertising Specialist. This position is ideal for individuals who are passionate about digital marketing and have a solid understanding of the intricacies of advertising on the Amazon platform. In this role, you will be responsible for driving traffic and sales to our product listings through effective Amazon advertising strategies. You will manage various advertising formats, including Sponsored Products, Sponsored Brands, and Product Display Ads. Your analytical mindset will be crucial as you monitor, analyze, and optimize campaigns to ensure that they deliver maximum return on investment. You'll work closely with our marketing and product teams to align advertising strategies with the company's overall goals and objectives. Additionally, you’ll stay updated on Amazon advertising trends and best practices, helping to innovate and improve our advertising efforts. If you thrive in a fast-paced environment and are skilled at making data-driven decisions, we would love for you to join our talented team at Lago!

Responsibilities

• Develop, implement, and manage Amazon advertising campaigns across various product categories.
• Conduct thorough keyword research to inform campaign strategies.
• Monitor campaign performance, making adjustments to bids, budgets, and strategies as needed.
• Create compelling ad copy and visuals to attract potential customers.
• Generate and analyze reports on advertising performance to propose optimization strategies.
• Collaborate with product and marketing teams to align advertising initiatives with product launches and promotions.
• Keep abreast of Amazon advertising policies, tools, and trends to leverage the latest features in campaigns.

Requirements

• Proven experience in managing Amazon advertising campaigns with measurable results.
• In-depth knowledge of Amazon Seller Central and Amazon Advertising platforms.
• Strong analytical skills with experience in data analysis and reporting.
• Proficiency in Excel, including familiarity with pivot tables and advanced formulas.
• Excellent verbal and written communication skills.
• Ability to work independently and efficiently in a fast-paced environment.
• Detail-oriented with strong organizational skills.