33133765891 - CRO Manager

Job Title: CRO Manager (DTC)

Schedule: PST

Job Type: Full-time

Job Description:

We are is looking for an ambitious, creative, and growth-oriented eCommerce CRO Manager to oversee the daily operations of our rapidly expanding Shopify website. The ideal candidate will have extensive experience in optimizing customer experiences and driving revenue growth, with a strong focus on creating beautiful, functional, and accessible eCommerce solutions. This role will involve strategizing and deploying experiments to enhance our growth strategy.

The candidate should have a background in product management, growth, and/or product analytics for e-Commerce brands, with technical expertise in collaborating with marketers, UX/UI designers, and developers. They will be adept at launching high-converting e-Commerce experiences that directly impact key metrics such as Conversion Rate (CVR), Average Order Value (AOV), and Revenue Per Visitor (RPV). This person will have a keen eye for user experience, be driven by growth, and excel at balancing design and conversion while working cross-functionally to prioritize our product and marketing roadmap.

Responsibilities:

• Own Website Performance: Oversee our Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs.
• CRO Test Ideation & Execution: Plan and execute A/B tests, multivariate experiments, and other CRO strategies to improve CVR, AOV, and user experience across PDPs, Cart, and Checkout flows.
• Design & Development: Create mockups and wireframes using design tools (e.g., Figma) and implement front-end changes using custom Shopify coding (HTML, CSS, and basic JavaScript). This includes landing page builds for paid media and retention channels.
• Data-Driven Insights: Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions.
• Subscription Optimization: Launch new subscription products and implement strategies to increase take-rates and upsells. Familiarity with platforms like SKIO is a plus.
• Site Testing & QA: Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users.
• Merchandising Strategy: Strategize product placements, upsells, bundles, and promotions to maximize revenue.
• Collaborative Ideation: Work with growth marketing, design, and customer success teams to align on new opportunities, user feedback, and site priorities.
• Performance Reporting: Regularly track and report on key metrics, including site speed, bounce rates, add-to-cart rates, and testing impact.

Requirements

The Ideal Candidate Has:

• 3+ years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies.
• Shopify Plus expertise: Familiarity with liquid coding, themes, and Shopify ecosystem apps.
• Strong understanding of UX/UI design principles and a track record of creating customer-first eCommerce experiences.
• Proficiency in tools like Google Analytics, Google Tag Manager, Google Optimize, and heatmapping tools (e.g., Hotjar).
• Experience managing a CRO roadmap, including A/B testing, iterative design, and sprint planning.
• Ability to design and prototype using tools like Figma or Adobe XD, with light coding skills (HTML, CSS, JavaScript).
• Proven history of optimizing subscription flows, upsells, and post-purchase pages.
• A data-driven approach, with strong analytical skills and confidence in using Excel/Google Sheets to guide decisions.
• Excellent communication skills to align cross-functional teams and external partners.